... technology, many organizations struggle with effective, timely decision making and value realization, which delays revenue growth. Addressing unhealthy buying behaviors is critical for product leaders to win their AI race. Overview Analysis Conclusion Gartner Recommended Reading Gartner Insights Abstract ...
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... Most buying organizations benefit from provider guidance to make successful technology purchase decisions. Product leaders must map the ideal customer buying journey and orchestrate a go-to-market approach that sets customers up for business success. Overview Introduction Analysis Gartner Recommended ...
... Ineffective internal communications reduce employee engagement as they struggle to find relevant communications or are overwhelmed by their volume. Applications leaders should use this research to collaborate optimally with internal communications teams and assess what technology solutions are avail ...
Analyst(s): Adam Preset | Alexandra Earl | Mike Gotta
... purchases when they can’t find the help they need. CMOs should focus their teams on creating “buyer enablement” content that helps buyers complete critical buying tasks along their path to purchase. Overview Conclusion Gartner Recommended Reading Presentation Deck Gartner Research ...
... Access Insights Already a Gartner client? To meet modern AI sourcing demands, IT SPVM leaders need stronger technical, strategic and leadership skills: AI fluency, data governance, agile contracting and risk/ROI assessment. Deeper cross-functional collaboration and continuous upskilling will enable fa ...
... session with answers to your vital questions and recommended actions to help you achieve your goals. •Determine the primary factors in deciding whether to buy, build, or blend AI solutions for value •Analyze how use case categories impact decision-making processes •Develop an AI portfolio strategy that aligns ...
... Agentic AI, ambient invisible intelligence, spatial computing and polyfunctional robots are the most relevant technologies to enhance customer experience in 2026. This research provides guidance for CIOs in prioritizing top strategic technology trends for adoption in this domain. More Detail Gartner ...
... Access Insights Already a Gartner client? In the race to improve customer experience, most companies have overindexed on company-centric strategies. Instead, the executive leaders involved in CX should intentionally manage customers’ self-perceptions, which dramatically boosts customer loyalty and growth ...
... Gartner’s dynamic sourcing approach is agile and outcome-focused, facilitating a quicker selection of solutions fit to business needs. IT sourcing, procurement and vendor management leaders can use these resources to support their execution of Gartner’s dynamic sourcing approach. Analysis Research Hig ...
Analyst(s): IT Sourcing Procurement and Vendor Management Research Team