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Research Nov 2025
... Access Research Already a Gartner client? Service and support leaders often fail to optimize engagements with executive stakeholders, leading to reduced funding, diminished value perception, and stunted career growth. These steps and associated resources can help leaders overcome common challenges whe ...

Analyst(s):   Brady Holbrook
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Premium Research May 2025
... Midsize enterprise CIOs can foster employee commitment along the digital journey by empowering them to make decisions through education, relationship building and outreach. This case study shows how to ensure every level of the organization shares responsibility for the success of the digital journe ...

Analyst(s):   Maria Nelson
Premium Research Sep 2025
... To enable a robust messaging strategy, demand generation leaders must build a journey-driven catalog of customer advocacy content. They should tailor advocacy content to audiences, repurpose it into multiple formats, and amplify it via trusted third-party channels to influence buyer decisions. Overvi ...

Analyst(s):   Molly Beams   |   Viharika Peddi
Premium Research May 2025
... Digital marketing leaders struggle to offer differentiated loyalty experiences to priority customers and engage them beyond the point of purchase. Use this presentation to explore how brands in various industries structure and promote their loyalty programs to meet customer needs and business goals. ...

Analyst(s):   Nicole Coskren   |   Kate Fridley
Premium Research Jun 2025
... Intelligent content coordination strategy should underpin the overall customer experience strategy for improved customer engagement results. Enterprise applications leaders in charge of CX should use this framework to build out their strategy for intelligent content coordination. Overview Strategic Planning ...

Analyst(s):   Irina Guseva
Research Jun 2026
... set of capabilities that improve the developer experience across the software development life cycle (SDLC) and enable teams to deliver software quickly. This research evaluates DevSecOps platform vendors to help software engineering leaders make buying decisions. Market Definition/Description Magic ...

Analyst(s):   Thomas Murphy   |   Bill Holz   |   Keith Mann
Webinar On-Demand
... your goals. •Stay updated on AI/GenAI forecasts: adoption, investment and maturity by industry and region •Identify the patterns behind today’s AI buying behavior—and what’s changing •Understand what tech & service providers need to know to connect with evolving GenAI demand Return to this web page to ...

Analyst(s):   John Lovelock   |   Alastair Woolcock
... included. How Gartner helped Leveraged insights for budget buy-in to redesign optimal hybrid work environments, and used Peer Connections to improve change management and user experience. Business impact Improved inclusion and user experiences across all regional offices while reducing carbon footprint ...
... Related Gartner resources Customer Loyalty and Experience Transformation More Client Success Stories Gartner Digital IQ Index Mission-critical priority Dramatically improve AARP customers’ digital experience, while also achieving $100,000 in cost savings. How Gartner helped Provided analyst support via ...
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