... An average organization uses five to 10 content-related tools, creating fragmented ecosystems that can impede effective customer engagement. Enterprise application leaders in charge of digital CX should use this research for intelligent content coordination implementation best practices. Overview Stra ...
Analyst(s): Irina Guseva
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... The rise of agentic AI with its autonomous nature creates unprecedented privacy and trust challenges for CX and fear of reputational damage. Applications leaders in charge of CX can use this research to address these concerns ethically, without compromising customer privacy and trust. More Detail Gart ...
... As organizations increasingly adopt intelligent content coordination strategies to enhance digital CX, several critical pitfalls consistently emerge. Enterprise applications leaders should use this research to identify and address these challenges. Gartner Research ...
... Most organizations lack the maturity of intelligent content coordination, leading to inadequate management of various distinct content types and their associated impacts on digital CX. Enterprise applications leaders can use this self-assessment tool to identify their level of maturity and map impro ...
... Most organizations lack the maturity of intelligent content coordination, leading to inadequate management of various distinct content types and its associated impacts on digital CX. Gartner’s intelligent content coordination maturity model helps enterprise applications leaders assess their level of ...
... Access Insights Already a Gartner client? Employee surveys can help CHROs achieve their strategic goals by identifying retention risks, resource needs and talent mobility interests. This research suggests topics and themes leaders can add to any life cycle survey (e.g., engagement, exit) or use to gui ...
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... brand's current customer experience, thus improving customer loyalty About the changing role of CMO as the “chief customer officer” As the customer needs change, business are inclined to become more customer focused. A majority of this operates under the banner of customer experience. Today, as customers ...
... Acquiring a digital business introduces risks that traditional M&A due diligence isn’t built to catch. A try-before-you-buy strategy, guided by a risk-weighted scorecard, helps leaders validate the scalability and performance of digital capabilities early and avoid postdeal regret and missed ROI. Gartner ...
Analyst(s): Erin Neus-Cheong | Andy Rowsell-Jones | Kevin Bowling