... Acquiring a digital business introduces risks that traditional M&A due diligence isn’t built to catch. A try-before-you-buy strategy, guided by a risk-weighted scorecard, helps leaders validate the scalability and performance of digital capabilities early and avoid postdeal regret and missed ROI. Gartner ...
Analyst(s): Erin Neus-Cheong | Andy Rowsell-Jones | Kevin Bowling
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... long-term marketing impact, but struggle to get stakeholders aligned on modeling’s complexities and eventual adoption. Learn how Prudential gained MMM buy-in by co-creating model specifications and implementing a dynamic adoption roadmap. Case Overview Gartner Recommended Reading Presentation Deck Gartner ...
Analyst(s): Michael Ro | Anna Maria Virzi | Ankita Soni
... the same level. This leads to poor adoption and limited value from D&A and AI initiatives. This foundational briefing helps CDAOs build the case for buy-in, ensuring literacy programs are aligned with business goals and deliver measurable outcomes. When to Use Directions for Use Gartner Recommended Reading ...
Analyst(s): Donna Medeiros | Sally Parker | Alan D. Duncan
... agents, autonomous operations, and programmable money will offer them opportunities to help their banks deliver significantly transformed customer experiences. Overview Strategic Planning Assumption(s) Analysis A Look Back Gartner Recommended Reading Gartner Research ...
... global buyers in their native languages, it’s critical to personalize the buyingexperience on your website. This entails tailoring website content to fit each visitor’s needs or interests to offer a seamless purchase experience. Translating landing pages into multiple languages will let you reach global ...
... B2B buyers are increasingly turning toward generative AI to gather information for technology purchase consideration. Demand generation leaders can watch this video for recommendations on how to mitigate related risks by fostering human-trusted channels and correcting prospect misconceptions. Gartner ...
... There are significant differences in buyer behavior by country in Asia/Pacific. Product leaders wishing to grow in the region should leverage this research to identify key opportunities to optimize their go-to-market strategies and earn buyer trust. Gartner Research ...
Analyst(s): Chandrashekar S | Suzie Low | Brayden Napoli
... Answering this question is even more urgent with the advent of agentic AI. Join this complimentary Gartner IT webinar as a panel of Gartner customer experience (CX) experts explore these and other topics of AI and CX. You will walk away from this session with answers to your vital questions and recommended ...
Analyst(s): Don Scheibenreif | Maria Marino | Michael Chiu | Ilona Hansen
... aligns strategy, operations, and analytics Driving engagement and loyalty through customer experience Leading multichannel marketing for resilient growth Accelerating growth with integrated buyingexperiences Evolving brand management for business value to protect the brand's long-term health Webinar ...