... Already a Gartner client? Healthcare buying is unique, and it is often unclear how to apply best-practice marketing strategies. Medtech CMOs can use this research to better drive revenue by using healthcare-specific enterprise and buyer personas, job titles and buying roles across the buyer journey. Insights ...
Analyst(s): Alan Lopez
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... Negative experiences in the hiring process can undermine even the strongest candidate attraction strategies, lead to reputational damage and ultimately increase time to fill. This research provides recruiting leaders with the latest data on the impact of negative experiences and guidance on improving ...
... emphasizes functionality over the experience of end users. Enterprise applications leaders should (1) build user journey maps, (2) launch a voice of the user program and (3) measure the effort associated with using applications to deliver more satisfying experiences. Overview Introduction Analysis Contributors ...
... Research Already a Gartner client? Many low-experience workers in judgment-heavy roles misuse GenAI assistants, widening skills gaps and risk. CIOs can use this research to replace GenAI augmentation strategies with GenAI simulators that safely compress experience, upskill protégés and increase ROI. Analysis ...
Analyst(s): Nate Suda | Tori Paulman | Vernon Thaver
... making the right business choice. This research helps enterprise applications leaders use a total experience framework to navigate and evaluate technologies based on customer, employee and operational experience needs. Overview Introduction Analysis Gartner Recommended Reading Note 1: Table of Content Services ...
... Elevate Content and Stakeholder Experience using AI in Communications Explore real-world Gen AI solutions to elevate creativity and engagement in Communications AI is transforming corporate communications, enabling leaders to communicate with greater precision, scale and impact Download Gartner's guide ...
... CX success comes from understanding customer needs, while NPS benchmark scores shift attention toward competitors and away from customers. NPS benchmarks compare your brand’s scores to competitors’ but do not deliver CX improvements. CMOs and boards must activate insights, not CX benchmarks. Gartner ...
... Access Research Already a Gartner client? AI can improve the collection and use of voice of the customer today. CMOs who direct teams to use readily available AI tools within VoC platforms can rapidly improve customer understanding by enhancing survey design, data quality, analysis, insight distributi ...
... High-quality development technologies are key to a great developer experience, but most developers feel their organization’s tooling and automation fall short. This research provides insights into developers’ top priorities and a playbook of high-impact improvements for development technologies. Gartner ...