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Premium Research May 2025
... The ability to measure and continually improve the digital employee experience using technology, employee sentiment and organizational data is critical for a thriving digital workplace. This research helps IT leaders responsible for DEX select the right tool vendor. Strategic Planning Assumptions Market ...

Analyst(s):   Lina Al Dana   |   Dan Wilson   |   Stuart Downes
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Research Nov 2025
... Access Research Already a Gartner client? AI can improve the collection and use of voice of the customer today. CMOs who direct teams to use readily available AI tools within VoC platforms can rapidly improve customer understanding by enhancing survey design, data quality, analysis, insight distributi ...

Analyst(s):   Augie Ray   |   Chad Storlie
Premium Research Jun 2025
... CX success comes from understanding customer needs, while NPS benchmark scores shift attention toward competitors and away from customers. NPS benchmarks compare your brand’s scores to competitors’ but do not deliver CX improvements. CMOs and boards must activate insights, not CX benchmarks. Gartner ...

Analyst(s):   Augie Ray   |   Chad Storlie
Research Oct 2026
... Access Insights Already a Gartner client? AI is changing brand discovery and customer buying journeys. New survey data reveals that CMOs are adapting to AI-mediated buying journeys by treating AI systems and humans as distinct audiences, increasing investment in AI visibility while strengthening emotional ...

Analyst(s):   Sharon Cantor Ceurvorst   |   Halle Stern
Premium Research Jun 2025
... As buying teams expand, their content needs multiply, creating a challenge for tech providers in scaling their marketing efforts. Product marketing leaders can tame this complexity by using GenAI to develop a content plan that identifies a preliminary set of buyer enablement content to create. Overview ...

Analyst(s):   David Kung
Research December 24 2020
... Employee Experience Enhance your employee experience strategy to drive effective outcomes for both your employees and your organization. The digital age has fundamentally changed the relationship between employees and employers. Only 29% of employees today believe HR understands what they need and want ...
Premium Research Aug 2025
... depth. Enterprise applications leaders can use these resources to find the best CRM solutions for their marketing, sales, customer service, customer experience and digital commerce business units. Analysis Research Highlights Gartner Recommended Reading Gartner Research ...

Analyst(s):   Olive Huang   |   Ilona Hansen
Research May 2026
... Access Insights Already a Gartner client? IT SPVM leaders are experiencing AI value leakage when vendors keep productivity gains while the buying organization continues to pay static, point-in-time pricing. Minimize value leakage by shifting the burden of proof to vendors and forcing them to prove it ...

Analyst(s):   Nathan Davie   |   Katarzyna Fonteyn
Research Jan 2026
... client? Investment in Agentic AI capabilities is non-negotiable for data management software vendors in 2026. Product managers must prioritize user experience to enable users to build, use and manage agents. Insights at a Glance Strategic Planning Assumption Impact Brief Actions Actions and Cautions How ...

Analyst(s):   Sharat Menon
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