... This includes the assessment and selection of appropriate digital commerce go-to-market models, optimization of the digital customer experience in line with customer buying journeys, and successful integration of digital commerce with existing sales channels and teams, and wider business stakeholders. Luke ...
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... how to make it work in your favor. As buyingexperiences rapidly evolve with AI tools and shifts in online search, one thing remains constant: buyers rely on human experiences, written by human hands, to guide their decisions. As part of our 2025 Software Buying Trends research, we surveyed 3,500 software ...
... A data catalog helps organizations maximize data value by providing clear documentation and context on how data is created, maintained and used. This guide supports data architects in the crucial first phase — needs assessment and stakeholder engagement — offering steps to define objectives, map use ...
... leaders can learn which aspect of change employees find the most challenging and the three ways to mitigate them to turn the change experience into a positive employee experience. Session Description Gartner Recommended Reading Gartner Research ...
... Cybersecurity takes center stage in boardrooms with dedicated teams focused on it. It is critical to understand how these teams approach security purchases and how product leaders can gain their attention and trust to win their business. About the Speaker Session Description Gartner Recommended Reading ...
... A strong culture of collaboration and community fuels innovation, enhances knowledge sharing and drives impact through shared ownership. This research provides insights into developers’ top priorities and a playbook of high-impact improvements to collaboration and developer communities. Gartner Recom ...
... Consumer technologies have always influenced enterprise technologies, particularly in the digital workplace, where technologies like Android and iOS apps and freemium SaaS products have impacted work. Application leaders must mitigate shadow AI by preparing for new consumer AI to affect and alter DE ...
Analyst(s): Jason Wong | Sunil Kumar | Christopher Trueman
... digital experiences, with siloed websites or portals for marketing, sales, digital commerce and customer service. Ideally, all of these must converge toward a single digital experience. B2B digital commerce leaders can use this research to understand how to build end-to-end digital experiences. Overview ...
... Gartner offers multiple Magic Quadrants and Market Guides to reflect the CRM-adjacent markets’ diversity and depth. Enterprise applications leaders can use these resources to find solutions that will best support CRM in their respective industries. Analysis Research Highlights Gartner Recommended Readi ...