... Urbana-Champaign NBCUniversal, NBC Sports, SportsEngine, Vice President of Engineering,3 years| Bluestem Brands, Fingerhut, VP of Engineering,10 years| Best Buy,IT Executive,10 years ...
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... digital experiences, with siloed websites or portals for marketing, sales, digital commerce and customer service. Ideally, all of these must converge toward a single digital experience. B2B digital commerce leaders can use this research to understand how to build end-to-end digital experiences. Overview ...
... Poor digital employee experience diminishes productivity and digital maturity, making investment in DEX tools critical for organizations. This note guides IT leaders responsible for DEX to learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview Peer Lessons Learned ...
... Research Board for Global CIOs members regarding their experience with ServiceNow Employee Center (EC) Pro as an employee portal. It examines the ServiceNow EC Pro’s implementation scope and timeline, accessibility to employees, as well as partner experiences and challenges faced during implementation. Overview ...
... Gartner offers multiple Magic Quadrants and Market Guides to reflect the CRM-adjacent markets’ diversity and depth. Enterprise applications leaders can use these resources to find solutions that will best support CRM in their respective industries. Analysis Research Highlights Gartner Recommended Readi ...
... Organizations often collect vast amounts of data expecting deeper customer understanding, but this unfocused strategy wastes resources since only a fraction of the data is utilized. Enterprise application leaders should follow six steps to focus only on the essential voice-of-the-customer insights. O ...
... Amid an overwhelming flood of CRM metrics, organizations struggle to select those that truly drive transformation. This tool helps enterprise applications leaders identify, structure and align CRM metrics at every organizational level to drive strategic decisions and measurable business outcomes. Whe ...
... Maintaining a CRM capabilities roadmap that aligns with business objectives is a perennial challenge, caused by shifting business priorities, unclear needs and changing technologies. Enterprise application leaders should use this methodology to build a durable roadmap process. Insights at a Glance Str ...
... Access Insights Already a Gartner client? To meet modern AI sourcing demands, SPVM leaders need stronger technical, strategic and leadership skills: AI fluency, data governance, agile contracting and risk/ROI assessment. Deeper cross‑functional collaboration and continuous upskilling enable faster, sm ...