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Research Oct 2026
... Access Insights Already a Gartner client? DEM measures the availability, performance and quality of application end-user experiences. As DEM integrates with observability, heads of I&O should direct investment toward critical user journeys, external dependencies, and measurable operational or business ...

Analyst(s):   Pankaj Prasad   |   Padraig Byrne
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Research Oct 2026
... leaders are investing in advanced technology such as AI to reshape self-service, but investment in technology alone is not translating into an improved experience. Service leaders must implement 10 modern self-service capabilities to realize the promise of improved customer outcomes and greater ROI. Insights ...

Analyst(s):   Matt Allen   |   Ian Elliott   |   Jennifer MacIntosh   |   John Quaglietta
Research Aug 2026
... Access Insights Already a Gartner client? The buying plan review is the final feasibility gate before purchase orders are released. It confirms that the buy fits the open-to-buy budget, that stores and the distribution network can absorb the intake, and that every order earns its margin before capital ...

Analyst(s):   Malek Djoudi   |   Tessa Mahon   |   Gerhard Grimm   |   Jonathan Kutner
Premium Research Apr 2026
... Most buyers are now using AI throughout the buying process, including the later-stage tasks. The approach taken to AI is important in the path to a high-quality deal. High-tech executives can support buying teams to achieve better decisions by encouraging senior human involvement. Insights at a Glance ...

Analyst(s):   Manav Jain   |   Derry Finkeldey
Premium Research Sep 2026
... As organizations shift from a buy-first toward a build-first mindset for applications, they need to consider more than initial development cost. For long-term success, assess organizational readiness, team design, available skills, ways of working, technical debt and business value. Insights at a Glance ...

Analyst(s):   Whit Andrews   |   Tristan Iles
Research Oct 2026
... be wasted. Adopt a systematic approach that leverages allies and generates irresistible value in order to overcome detractors and secure leadership buy-in. Insights at a Glance Analysis Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Alexander Kirss
Research Oct 2026
... Access Insights Already a Gartner client? Organizations frequently misjudge the postdeployment complexity of conversational AI agents and overlook the value of blended deployment strategies. Enterprise application leaders should balance custom-developed and vendor-provided solutions to maximize operat ...

Analyst(s):   Justin Tung   |   Gabriele Rigon   |   Whit Andrews   |   Bern Elliot
Premium Research Sep 2026
... Trust is a significant factor in determining whether users will adopt AI-enabled systems. Maintaining a high degree of user confidence is essential for user engagement. Software engineers must design AI systems for transparency, explainability and control to create products that their users trust. Ov ...

Analyst(s):   Paige Kirk
Premium Research Apr 2026
... Clients are operating at the low ends of customer experience management maturity, according to Gartner’s CX IT Score. This research provides enterprise applications leaders with actions to mature their CX strategies by applying a total experience approach to specific, complex customer challenges. Insights ...

Analyst(s):   Ilona Hansen   |   Michael Chiu   |   Jason Wong
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