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Complimentary Research June 27 2024
... and plenty of opportunity for future growth. FAQ on customer service experience Why is customer service experience important? What is a good customer service experience? How can companies improve their customer service experience? ...
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Research Sep 2026
... adapted hierarchy of needs, this research provides a framework to select, prioritize, and communicate business-aligned metrics that secure executive buy-in. Insights at a Glance Strategic Planning Assumption Impact Actions Cautions How to Execute Success Measures Gartner Recommended Reading Gartner Insights ...

Analyst(s):   Arthur Villa
Research Aug 2026
... Access Insights Already a Gartner client? Buying PAM tools without a strategy invites data breaches, ransomware lockouts and compromised systems. Cybersecurity leaders must define their specific requirements, maturity curve, and resource needs prior to selecting a PAM vendor. Insights at a Glance Impact ...

Analyst(s):   Scott Brinker   |   Michael Kelley
Research Sep 2026
... Gartner client? Chief sales officers are under increasing pressure to translate AI potential into meaningful business outcomes while navigating changing buying dynamics and seller expectations. Refer to Gartner’s seven strategic themes to navigate the AI-driven changes that CSOs need to make to sales strategy ...

Analyst(s):   Robert Blaisdell
Premium Research Oct 2026
... AI can transform your marketing through three powerful underutilized use cases: data enrichment and standardization, generative content creation and buying-group intelligence. Join us to make AI your co-pilot in driving smarter B2B marketing. Overview Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Upasna Chandna
Research Oct 2026
... buyer consideration or risk exclusion from shortlists. The revenue acceleration matrix provides a framework for measuring consideration across the buying journey. Insights at a Glance Impact Actions Cautions How to Execute Success Measures Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   David Kung
Research Oct 2026
... Access Insights Already a Gartner client? B2B CMOs’ AI implementations have disrupted sales processes and degraded the buying journey. Leaders need to evolve beyond independent AI projects and work with the CSO to inventory projects, assess their implications, and align their functions’ AI strategies ...

Analyst(s):   Nicholas Mortensen
Premium Research Mar 2026
... streamline contracting due to poor standardization and limited stakeholder buy‑in. This deck provides practical guidance on how to scope contract initiatives to overcome common roadblocks and show value early to gain and sustain buy-in. When to Use Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Maesea McCalpin
Webinar On-Demand
... •The current state of AI adoption in procurement •How different types of AI apply to procurement use cases •How to decide when to build, buy or blend AI capabilities •What CPOs need to consider to scale AI effectively AI is rapidly reshaping procurement, but not all AI is the same — or equally ready ...

Analyst(s):   Magnus Bergfors
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