... Access Insights Already a Gartner client? Fragmented and misaligned efforts between brand, CX, and UX teams lead to inconsistent customer experiences and undermine marketing’s ability to drive sustainable business growth. CMOs can tackle this by actively aligning these teams while staying focused on ...
Analyst(s): Chad Storlie
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... Enterprise application leaders struggle to choose between building agentic automation, buying off-the-shelf solutions or blending with existing automation platforms, such as BOAT. This research provides a “build vs. buy vs. blend” framework to help you select the right approach for your agentic automation ...
... Access Insights Already a Gartner client? As AI disrupts B2B tech buying, analyst relations must deploy context-specific insights that address the reality of new buying behaviors. AR aids in discoverability of the vendor and its offerings, supports sales in mitigating buyer conflict, and validates findings ...
... Organizations are prioritizing services that can be efficiently embedded into their existing technology environment, with security as an indispensable requirement. High-technology executives positioning services solely around AI innovation-driven buzzwords and features may not even get an opportunit ...
... The executive development market is projected to reach $112.98 billion in 2026, yet typical offerings fail to target and adequately prepare C-suite leaders. High turnover (44% plan to leave within two years) and succession gaps (only 53% filled internally) underscore the need for modern, blended dev ...
... pursuing an opportunist strategy (Argentina, Brazil, Chile, Colombia, Indonesia, Malaysia, Mexico, South Africa, Thailand, Turkey) have collective buying power for tech sovereignty. With $182B IT spend, vendors face evolving digital demands, local policy, and rising regulatory power in key markets. ...
Analyst(s): John Lovelock | Marissa Schmidt | Jonathan Rivera | Sabine Zimmerhansl
... China’s buying power is large but tightly orchestrated through a small set of dominant players, concentrating scale while limiting how demand can be independently accessed. CPOs must precisely align roadmaps and integrate platforms with the ecosystems to access sustained competitiveness and growth. ...
Analyst(s): Jimmy Chuang | Linglan Wang | Sandeep Unni | Will Sommer
... Client Story Building a Successful Employee Experience Strategy Katie Bussing, CHRO at Springfield Clinic, shares how Gartner equipped her with critical support needed to drive a powerful employee experience strategy in the face of industry-wide staffing shortages and pervasive employee burnout. Mission ...
... Dell Technologies’ evolving partner program and AI-powered partner experience reshape how partner engagement and collaboration are recognized and rewarded. Dell partners should align cross-functional strategies around priority solutions and accounts, strengthen collaboration, and expand customer relationships ...