... This presentation highlights insights from power and utility respondents to the Gartner End-User Buying Behavior Survey. Product leaders can use this research to understand technology buying decisions, optimize go-to-market resources and build buyer trust. Gartner Research ...
Analyst(s): Sruthi Nair
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... •The current state of AI adoption in procurement •How different types of AI apply to procurement use cases •How to decide when to build, buy or blend AI capabilities •What CPOs need to consider to scale AI effectively AI is rapidly reshaping procurement, but not all AI is the same — or equally ready ...
... best way to acquire and grow accounts is to help customers navigate the complexities of B2B buying. B2B CMOs should steward the creation of “buyer enablement” content that helps buyers complete critical buying tasks along their path to purchase. Gartner Research ...
... Messaging effectively to buying teams whose members span from C-suite to cross-functional teams is challenging. Product leaders can use these presentation slides, and healthcare examples therein, as references for creating and delivering marketing messages that resonate with complex buying teams. Gartner Research ...
... Poor selection of buying channels can introduce unnecessary risk and slow down procurement processes. This research helps chief procurement officers address this challenge by defining buying channels, establishing a risk-speed matrix and enabling compliance, despite technology deficiencies. Analysis ...
... SMBs, especially small businesses, spend four to five months to buy software: from beginning the search to purchasing the software. Product leaders who understand SMB buying behavior can allocate resources appropriately throughout the three phases of SMBs’ purchase journey. Overview Introduction Analysis ...
... public sector often grapple with the sector’s highly structured procurement processes and diverse buying teams. This research gives product leaders strategies to enhance the bid qualification by targeting buying teams’ subject matter expertise. Overview Data Insights Note 1: Example Procurement Process: U.S ...
Analyst(s): Todd Kimbriel | Dean Lacheca | George Sellner | Robert Stoneman
... Access Research Already a Gartner client? Transforming technology buying to avoid regret requires investment in time and change management. CIOs must overhaul technology-buying processes into an agile business capability where business stakeholders engage and learn from technology providers to achieve ...
... Seventy-three percent of U.K. respondents in a recent Gartner end-user cloud study cited that their organizations will increase their cloud spend over the next 12 months. This research enables cloud service providers to build a custom go-to-market strategy aimed at U.K. enterprise clients. Gartner In ...
Analyst(s): Gregor Petri | Rene Buest | Scot MacLellan