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Premium Research May 2024
... Application leaders supporting customer experience can use these downloadable presentation slides to build a case for a customer-centric organization. Understanding stakeholder motivations and fostering a common sense of purpose is crucial in driving organizationwide commitment to CX. Gartner Research ...

Analyst(s):   Don Scheibenreif
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Premium Research Jan 2024
... missed helping organizations build authentic and empathetic relationships. In this collection, we offer IT leaders a different approach: architecting experiences to drive growth in a world of continuous disruption. Strategic Planning Assumptions Analysis Research Highlights Gartner Recommended Reading Gartner ...

Analyst(s):   Don Scheibenreif
Premium Research Jun 2026
... supply chain threats. Heads of enterprise architecture must enforce executable governance to transition temporary AI “builds” into mature “blend” or “buy” architectures, ensuring innovation does not become technical debt. Strategic Planning Assumption Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Saul Brand
Premium Research Jun 2026
... Oracle’s Multicloud Universal Credits simplify multicloud buying and enable more consistent deployment across providers, but centralize spend under Oracle’s terms. IT sourcing leaders must assess how hyperscaler-specific rules limit flexibility and increase financial risk. Insights at a Glance Issue ...

Analyst(s):   Rob Wilkes   |   Wendy Morin
Premium Research May 2026
... analyzes the market outlook and landscape, highlighting AI, sovereign cloud, APIs and platform consolidation. CIOs should use this note to guide their buying decisions. Insights at a Glance Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Neha Ralhan   |   Robert Stoneman   |   Todd Kimbriel   |   Albert Gauthier
Premium Research Jun 2024
... Customer experience relies on coordinated strategy and resources among teams such as sales, marketing, service, operations and technology. This guide helps CMOs lead a steering committee, aligning CX strategy and resources among cross-functional peers and initiatives to deliver positive CX outcomes. ...

Analyst(s):   Martin DeWitt
Premium Research Dec 2024
... Generative AI is transforming immersive experiences by enabling new use cases and elevating multidimensional experiences. Product leaders must collaborate to build a robust ecosystem of technologies aligned to use cases that enhance the functionality and appeal of an immersive device. Overview Strategic ...

Analyst(s):   Kanishka Chauhan   |   Bill Ray   |   Gaurav Gupta   |   Evan Brown   |   Sylvain Fabre   |   Jainendra Singh   |   Rajeev Rajput   |   Roger Sheng
Infographic October 29 2026
... Product Marketing Teams outlines the top challenges facing product marketing leaders and how to advance key initiatives to drive growth, including: Tech Buying Behavior Product Marketing Strategy Product Marketing Execution Demand Generation Planning Demand Generation Execution Customer Marketing Tech Marketing ...
Research Jun 2024
... Research Already a Gartner client? User experience is a core competency for digital product design and development to fully support the needs of both customers and employees. Software engineering leaders can use this Hype Cycle to guide where investments in user experience should be made or avoided. Strategic ...

Analyst(s):   Nabeeha Ahmed   |   Frank O'Connor   |   Will Grant
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