... limiting procurement’s ability to influence enterprise priorities. Building a strong personal brand solves this challenge, helping CPOs secure stakeholder buy-in and drive greater strategic impact. Insights at a Glance Impact Actions How to Execute Success Measures Gartner Recommended Reading Gartner Insights ...
Analyst(s): Andrea Greenwald | Fareen Mehrzai
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... AI is impacting how technology-buying organizations realize value and examine profitability across their business. High-tech executives must recognize and respond to changes in their buyers’ business models or risk offering products and pricing that no longer meet their buyers’ needs. Insights at a Glance ...
... missed helping organizations build authentic and empathetic relationships. In this collection, we offer IT leaders a different approach: architecting experiences to drive growth in a world of continuous disruption. Strategic Planning Assumptions Analysis Research Highlights Gartner Recommended Reading Gartner ...
... platform requires balancing functionality, cost and value. With limited pricing transparency and evolving capabilities, D&A leaders can use the Gartner Buying Journey to assess options, align investments and negotiate effectively. Strategic Planning Assumptions Analysis Research Highlights Gartner Recommended ...
... On 18 December 2023, IBM announced its intent to acquire webMethods and StreamSets from Software AG. This will impact existing and prospective customers of both vendors. Software engineering leaders can use this research to assess the impacts and create a plan to mitigate risks. Overview Introduction I ...
Analyst(s): Shameen Pillai | Keith Guttridge | Andrew Humphreys | Ehtisham Zaidi
... Sellers often struggle to move beyond discussing product features to address broader value drivers for tech purchases. Product marketers must build value scenarios that align with buyer priorities and leverage cross-functional insights to enable value-centric conversations and coordinated outreach. O ...
... Access Research Already a Gartner client? The potential value of vendor AI solutions is compelling, but most organizations lack a framework to evaluate them effectively. Executive leaders can use these key financial and operational questions to assess the risks and opportunities of vendor AI solutions ...
... Western European buyers of digital technology and business services prioritize the effective use of prebuilt assets. Tech services leaders can develop a strategy that combines technical and business expertise, ensuring they understand clients’ needs and context for optimal service delivery. Data Snap ...
... Corporate controllers worry they will select technology for their organizations that staff will not accept. Baker McKenzie realized that by incorporating staff feedback into the vendor testing process, it could increase team acceptance of new technology and make smarter purchasing decisions. Case Ove ...