... To move beyond issue resolution and drive customer and organization value, customer service and support leaders require a framework to close the value gap. Leaders should use the successful customer profile as the transformation framework to enable the new mission for service and support. Overview Introduction ...
Analyst(s): John Quaglietta | Jennifer MacIntosh
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Event marketing and management platforms facilitate end-to-end development and delivery of event experiences specific to external audiences. This note guides marketers to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended Reading Methodology Gartner Insights ...
... buyers in the apparel industry. The company sought to penetrate new markets, including the U.S. and Europe, to grow its customer base internationally. Building brand reputation with customer reviews In 2022, Toray ACS claimed its Gartner Digital Markets profile to establish its presence in the fashion design ...
... embraces flexible work experiences, intentional collaboration and empathy-based management. Leaders must address these challenges while minimizing turnover, maintaining the culture and facing scrutiny on diversity and inclusion practices. Empower employees to deliver a high-quality CX Tools See the role ...
... Customer segmentation allows commercial organizations to deliver a tailored sales approach at scale. Chief sales officers can use this research to understand how to segment customers according to how and why they buy. Gartner Research ...
... digital channels, the phone remains the dominant customer service channel. But how phone-based service is delivered is changing. Service and support leaders should explore how to use AI to deliver high-quality voice experiences in the channels customers reach for first. Insights at a Glance Issue Context ...
... B2B marketing automation platforms help marketing teams orchestrate customer journeys, supporting demand generation, customer experience and revenue objectives. This research helps marketing operations leaders evaluate products and services in this market across 10 distinct capabilities. Overview What ...
Analyst(s): Upasna Chandna | Jeff Cohen | Nicholas Mortensen | Alan Antin | Rick LaFond
... Customer retention is critical but increasingly challenging for retail banks. Financial services leaders can use this research to understand what factors drive attrition and how to retain customers and deepen relationships to drive growth. Overview Data Insights Gartner Recommended Reading Gartner Research ...
Analyst(s): Van To | Bhawna Handa | Priyanka Shukla
... Government finance leaders are constantly under pressure to digitalize their business, support the next-generation workforce and improve customer experience. Gartner found that the usual approaches of centralization, automation and process improvement do not make for successful finance transformation ...