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Premium Research Jun 2025
... Document management tools enable the management of document storage and accessibility, addressing the challenge of handling unstructured information. This note guides application leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended Reading Metho ...

Analyst(s):   Peer Contributors
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Premium Research Apr 2025
... VoC platforms help organizations collect, analyze and act on customer feedback, facilitating customer understanding and strategic outcomes. Customer service and support leaders can compare 12 vendors against 10 critical capabilities and five use cases to determine the best VoC platform fit. Overview ...

Analyst(s):   Patrick Quinlan   |   Michael Maziarka   |   Chad Storlie   |   Deborah Alvord   |   Maria Marino
Premium Research Jun 2025
... CMOs must navigate an increasingly complex and overwhelming technology landscape for managing customer data. Use this research to guide customer data platform selection, deployment and adoption strategies. Analysis Research Highlights Gartner Recommended Reading Gartner Research ...

Analyst(s):   Lizzy Foo Kune   |   Aparajita Mazumdar   |   Julia Multedo   |   Benjamin Bloom
Research Mar 2025
... Access Research Already a Gartner client? For this mature WAN market, AI integration, automation and customer experience can provide the differentiation to address ever-changing enterprise needs to deliver on digital business initiatives. I&O leaders can use this research to evaluate and select optimal ...

Analyst(s):   Lisa Pierce   |   Danellie Young   |   Karen Brown   |   Gaspar Valdivia
Premium Research Feb 2025
... Digital marketing leaders must prioritize personalized customer experiences across marketing, digital commerce and service. Although AI-based recommendations are now standard, vendors differ in their abilities to integrate with complementary applications and leverage AI to suggest actions. Overview ...

Analyst(s):   Julia Lintern   |   Jessica Dervyn   |   Mike Froggatt   |   Alex De Fursac Gash   |   Jason Daigler   |   Penny Gillespie
Research Sep 2023
... Already a Gartner client? CPaaS providers offer cloud-based platforms for developers and other users to build deeper engagement and operationalize customer experiences via APIs, SDKs and visual builders for basic, advanced and omnichannel communications. CIOs can use this Magic Quadrant to evaluate providers ...

Analyst(s):   Brian Doherty   |   Daniel O'Connell   |   Lisa Unden-Farboud   |   Ajit Patankar
Research Aug 2017
... Vision and Execution Executive Overview Definition Research Highlights Digital Business Internet of Things Blockchain Artificial Intelligence Customer Experience Cost Savings Bimodal IT Other Hype Cycles Technology Domains Industries Geographies Enterprise Functions and Size Related Priorities Related ...

Analyst(s):   Hank Barnes   |   Betsy Burton
Research Jun 2021
... Agency Market Note 3: Mergers and Acquisitions in the Digital Design Market Note 4: Digital Design Process Note 5: Main Accountable Owners of Customer Experience Gartner Insights Abstract ...

Analyst(s):   Brian Prentice
... talent on a global scale. This sets the stage for innovation and creates opportunities to develop new business models, services, products and customer experiences. To capitalize on these opportunities, CIOs must develop proactive strategies for engaging in their business ecosystems, and select the right ...
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