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Premium Research Jun 2025
... An intelligent front door replaces customers’ pick-your-own-path experiences with a unified, conversational experience powered by AI and analytics. Customer service and support leaders overseeing customer engagement can use this research to implement IFD via a phased approach. Overview Introduction ...

Analyst(s):   John Quaglietta   |   Jennifer MacIntosh
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Premium Research Aug 2025
... Despite advancements in service and support technology, Gartner research reveals hurdles remain in securing high-quality deals. Without a refined approach to the challenges buyers face, product leaders risk missing out on new opportunities and falling behind in an increasingly competitive market. Ove ...

Analyst(s):   Michelle Shapiro   |   Eric Keller   |   Alexandre Oddos
Premium Research May 2025
... Software asset management tools optimize software usage and compliance by automating license tracking, usage analysis and cost management. This note guides sourcing, procurement and vendor management leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Rec ...

Analyst(s):   Peer Contributors
Premium Research May 2025
... Data security posture management solutions ensure confidentiality and integrity of sensitive data by identifying and mitigating potential risks. This note guides security and risk management leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended ...

Analyst(s):   Peer Contributors
Premium Research Jun 2025
... Account-based marketing platforms allow B2B teams to scale ABM programs by merging first- and third-party data to create target account lists. This note guides demand generation leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended Reading Method ...

Analyst(s):   Peer Contributors
Premium Research Jun 2025
... Cloud AI developer services offer automated model management and operationalization, enhancing the ability to embed intelligence into enterprise applications. This note guides software engineering leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recomm ...

Analyst(s):   Peer Contributors
Premium Research Jun 2025
... Marketing work management platforms facilitate the management of marketing initiatives by offering stakeholders a comprehensive view of the planned work. This note guides marketing operations leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended ...

Analyst(s):   Peer Contributors
Research Jul 2025
... Access Research Already a Gartner client? Simple firmographic segmentation of insurers limits sales and marketing effectiveness, wastes resources on poor-fit prospects and misses profitable opportunities. Product leaders can use this research to develop focused segmentation to target prospects that ar ...

Analyst(s):   Hanna Karki   |   James Ingham
Premium Research Jul 2025
... IT service management platforms provide workflow management and automation solutions that improve integrated IT services and enhance employee productivity. This note guides infrastructure and operations leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner ...

Analyst(s):   Peer Contributors
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