... Account-based marketing platforms allow B2B teams to scale ABM programs by merging first- and third-party data to create target account lists. This note guides demand generation leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended Reading Method ...
Analyst(s): Peer Contributors
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... Access Research Already a Gartner client? Simple firmographic segmentation of retailers limits sales and marketing effectiveness, wastes resources on poor-fit prospects and misses profitable opportunities. Product leaders can use this research to develop narrow segmentation to target prospects that ar ...
... IT service management platforms provide workflow management and automation solutions that improve integrated IT services and enhance employee productivity. This note guides infrastructure and operations leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner ...
... Despite advancements in service and support technology, Gartner research reveals hurdles remain in securing high-quality deals. Without a refined approach to the challenges buyers face, product leaders risk missing out on new opportunities and falling behind in an increasingly competitive market. Ove ...
Analyst(s): Michelle Shapiro | Eric Keller | Alexandre Oddos
... Source-to-pay suites manage the entire procurement life cycle for goods and services across the enterprise. This note guides procurement technology leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended Reading Methodology Gartner Insights Abstract ...
... Enhance Customer Service Value for Business Growth Shift your focus from managing customer demand to creating customer service value Embrace the potential to maximize significant growth opportunities with existing customers. Effective customer service value strategies demand a shift from traditional ...
... RTTVPs provide near-real-time shipment visibility and predictive ETAs across transportation networks, minimizing delays and enhancing customer satisfaction. This note guides supply chain technology leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended ...
... Already a Gartner client? Customer service and support leaders who invest in automation to scale issue resolution are falling prey to a dangerous assumption — that these issues are unavoidable. To provide the best customer service, leaders must ask themselves: Why react to customer issues when you can prevent ...
Analyst(s): Melissa Fletcher | Emily Potosky | Keith McIntosh | Aman Jagdev