... Access Research Already a Gartner client? Revenue and retention leaders should integrate the use of GenAI into their health scores to improve account churn and growth candidate identification. The application of GenAI now allows for more dynamic assessments, which can continue to be refined for improv ...
Analyst(s): Jonathan Schmidt | Michael Maziarka | Maria Marino
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Account-based marketing programs require a marketing mix of channels, content and calls to action that differs from that used in other programs. Demand generation leaders should design ABM engagement plans using the detailed marketing mix examples outlined in this tool. When to Use Gartner Recommended ...
... Access Research Already a Gartner client? Salesforce’s acquisition of Informatica adds a second major integration as a platform to its portfolio — after MuleSoft. This raises concerns about future support and investment plans for each iPaaS solution. Software engineering leaders should use this resear ...
Analyst(s): Simon Whight | Andrew Humphreys | Keith Guttridge
... Access Insights Already a Gartner client? The CSS market grew at a solid rate of 13.7% in 2024, reaching $43.1 billion. The WEM and CCI & CCaaS segments performed best, with CCI & CCaaS being the second-largest contributor to overall CSS growth. ServiceNow, NiCE, Talkdesk, Microsoft and Genesys led in ...
... Data and analytics governance platforms drive the development, deployment and monitoring of a wide range of governance policies across an organization’s business systems. This note guides data and analytics leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gart ...
... Organizations use configure, price and quote applications to optimize the creation of quotes and capture of orders, enabling faster, error-free sales efforts. This note guides sales operations leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommende ...
... Financial close and consolidation solutions help manage the closing, consolidation and reporting of financial results across multiple legal entities. This note guides chief financial officers to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended Reading ...
... deploy advocacy programs with the singular aim of using customers as a marketing tool to generate new business. Jamf took a more comprehensive approach to advocacy by focusing first on investing in the relationship and driving value for its customers. Case Overview Gartner Recommended Reading About This ...
... Access Insights Already a Gartner client? This Magic Quadrant helps communications service providers identify and evaluate AI vendors for their customer and business operations. It will guide CSP CIOs and technology leaders toward the right AI vendor choices in a rapidly evolving market. Market Definition ...
Analyst(s): Amresh Nandan | Pulkit Pandey | Mounish Rai | Will Rice