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Research Dec 2024
... Today’s service experience is a “choose your own adventure,” putting the customer in a difficult position of having to navigate a myriad of channels and information to find an answer. Customer service and support leaders should build an intelligent front door to guide the service experience. Overview Strategic ...

Analyst(s):   Jennifer MacIntosh   |   John Quaglietta
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Premium Research Jul 2023
... Total experience creates a shared, superior experience for customers and employees, but is not widely understood in utilities. CIOs can use this presentation to speak to their BUs about “the art of the possible,” explaining and providing inspiration for total experience investment in the sector. Gartner ...

Analyst(s):   Jason Wong   |   Don Scheibenreif   |   Michelle DeClue   |   Nicole Foust
... Profitable Supply Chain Customer Fulfillment Strategy Gartner helped a large American manufacturer build a profitable supply chain customer fulfillment strategy. Mission-critical priority A large U.S. manufacturer’s supply chain partnered with Gartner to optimize the customer fulfillment strategy, identify ...
Research January 28 2026
... strategic pivots. This research examined how tech CEOs approach, navigate and transition from strategic pivots across four overarching categories: Customer-centric Product-centric Go-to-market Platform/technology pivots Complete the form to download the free research and learn more. ...
Premium Research Jun 2025
... effort to adopt SaaS-based solutions to deliver advanced and responsive customer communications is fulfilled by CCaaS solutions. This note guides customer service and support technology leaders to learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview Peer Lessons ...

Analyst(s):   Peer Contributors
Premium Research Aug 2025
... B2B organizations are challenged with addressing increasing complexity in order management requirements. Customer fulfillment leaders can use this research to expand their view of order management to unlock new value and discover new technical approaches to address the challenges. Overview Introduction ...

Analyst(s):   Greg Leiter   |   Chap Achen
... upsell and cross-sell suggestions, enhancing the customer's experience and value received Strategy #4: Build your presence with customer reviews and on comparison sites According to Gartner Digital Markets’ research, one in three buyers (33%) rate customer reviews as their most vital consideration when ...
Announcement May 27 2021
... perception. However, one-third of customer service and support leaders are either unsure or disagree that NPS is valuable to customer service. “To move executives away from this perception, service and support leaders must begin using more valuable customer experience (CX) metrics than NPS,” said Ms. Alvord ...
Premium Research Sep 2025
... gaps as organizations’ AI maturity, skills and needs diverge; relying solely on service partners can’t scale. Product managers must enable adaptive customer fit via consultative AI agents to accelerate solution advisory. Overview Strategic Planning Assumption(s) Analysis Gartner Recommended Reading Gartner ...

Analyst(s):   Tracy Tsai
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