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Blog Post May 06 2016
... know what customers value and will pay for. It seems that in our race to give customers “what they want, when they want it and how they want it”, we’ve forgotten how to say no. Exhausted mediocrity For the past four years, I’ve been asking supply chain executives if they believe customers are willing ...
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Premium Research Mar 2024
... For years, CMOs have led the charge in managing customer data, relying heavily on customer data platforms. Despite greater consensus on capabilities, CDP tech is increasingly turbulent. CMOs need to act strategically in order to lead on customer data — and Gartner’s new Magic Quadrant can help. Overview ...

Analyst(s):   Dorian Cundick   |   Lizzy Foo Kune
Research May 2024
... Already a Gartner client? Driving healthy growth is nearly impossible when customers disengage. Revenue and retention leaders need partnerships between customer success teams and account management teams that retain and grow customers and deliver seamless interactions to realize current value and pursue future ...

Analyst(s):   Michael Maziarka   |   Daniel Hawkyard
Premium Research Feb 2024
... Retaining customers is critical but is becoming increasingly difficult for retail banks. Financial services leaders can use this research to learn about the factors that drive customer attrition and what they can do to not only retain customers but also strengthen their relationship with the bank. Overview ...

Analyst(s):   Financial Services Business Leader Research Team
Research Jun 2026
... often struggle to migrate without disruption. This research outlines how customer service and support leaders can sequence migration to reduce risk, preserve service continuity, and deliver measurable value while modernizing customer service capabilities. Insights at a Glance Strategic Planning Assumption ...

Analyst(s):   Jason Bridge
Research Jun 2026
... leaders must modernize launch processes, align cross-functional teams, and use product analytics and customer insights to drive engagement and value. Success depends on adopting five top practices for customer-centric, continuous releases. Insights at a Glance Impact Actions Cautions How to Execute Success ...

Analyst(s):   Rahim Kaba
Webinar On-Demand
... AI spending continues unabated and so is the pressure on leaders. CIOs need to demonstrate the value of AI. CFOs need to calculate it. The c-suite needs to collaborate to create real value. Here we present concrete examples of value creation announced in public earnings calls. Join this complimentar ...

Analyst(s):   Frances Karamouzis
Premium Research Nov 2024
... leaders often narrowly concentrate on boosting internal productivity, ignoring the potential gains from making their customers’ lives easier. Organizations should use AI to increase customer productivity and value. Gartner Recommended Reading Gartner Research ...

Analyst(s):   Maria Marino   |   Michael Chiu   |   Ilona Hansen   |   Don Scheibenreif
Webinar On-Demand
... Rated: 4.8 out of 5 __________________________________________________________________________________________________________________ Effective communication is essential for building support and commitment for a strategy. Whether addressing the board, collaborating with peers or engaging employees ...

Analyst(s):   Ian Cox
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