... Rated: 4.8 out of 5 __________________________________________________________________________________________________________________ Non-executive directors need insight on AI as the board oversight role is being drawn into conversations about AI technologies and how they could present both opport ...
Analyst(s): Tina Nunno
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... Organizations must modernize their customer engagement architecture to meet expanding customer expectations and support a diversified service team. This research provides a guidance framework for application technical professionals responsible for this modernization effort. Overview Problem Statement ...
... often struggle with targeting their B2B retention strategy toward customers with the highest value and potential. This research can help marketing operations leaders develop a consistent way to define the value and importance of their customers and drive retention activities. Overview Introduction Analysis ...
... marketing messages, effectively enhancing engagement across the customer journey in a cost-efficient manner. Digital marketing leaders can learn from ratings and reviews by their peers shared on Gartner Peer Insights. Voice of the Customer Segment View Gartner Recommended Reading Methodology Gartner Research ...
... Help Your Customers Buy, Don’t Confuse Them Improve Your Sales Effectiveness Experts: Alastair Woolcock, Roland Johnson Customers struggle to make sense of all the buying options available to them due to information overload. As a product marketer responsible for sales enablement — you must focus on ...
... Typical indicators of financial health stop short of identifying early signs of customers’ approaching financial distress. Shared services leaders must identify leading indicators that capture the changing status of customers’ financial health to better predict the risk of future defaults. Overview Conclusion ...
... that customers realize. Efforts to close this gap are often supplier-centric, which can result in losing sight of the customer’s perception of value. As customers have greater access to information than ever and increase scrutiny on purchases, sellers have less influence in shaping the customer’s perception ...
Analyst(s): Kelly Fischbein | Daniel Hawkyard | Robert Blaisdell | Greg Hessong
... AI is poised to redefine customer service operations. This research identifies and ranks the top 20 AI-driven use cases that customer service and support technology leaders can leverage to transform the service department. Overview How to Use Use-Case Scoring Breakdown Pipeline Gartner Recommended Reading ...
... marketing’s contribution to revenue by optimizing customer acquisition and growth strategies. Drive revenue through demand generation programs, sales alignment and product messaging strategies that compel B2B buyer action throughout the omnichannel customer journey. Scope Analysis Topics Suggested First ...
Analyst(s): Martin DeWitt | Jeff Cohen | Sharon Cantor Ceurvorst