... Insights Already a Gartner client? Marketers view service as unglamorous, but failing to market it misses an opportunity to build customer trust and showcase reliability. Customer service and support leaders should partner with marketing to spotlight support-focused reviews in campaigns and create social ...
Analyst(s): Lauren Villeneuve | Christopher Sladdin
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... Being a great customer for your suppliers By Kevin O'Marah | February 13, 2014 An article I wrote last year on the nasty, brutish tactics of some old-school purchasing folks has proved to be a favourite among the many suppliers I’ve run into since. The angle was all about being a better customer. Since then ...
... “Land and expand” is a common strategy, but growth companies deploy very different marketing approaches. While most product marketers gather customer insights, growth organizations use that intelligence to invest in successful cross-sell/upsell campaigns and advocacy. Overview Data Insights Gartner Recommended ...
... transportation simply in terms of cost. While shipping expense is obviously something to control, it is also inexorably tied to service. The customer experience, which in the case of KFC includes both consumers and franchise owners, depends on logistics nearly as heavily as it does on the quality and ...
... specifically improving the customer experience while managing costs; designing an optimal service channel strategy; measuring and reducing customer effort; and how to hire, develop and retain high-potential frontline talent. Follow news and update from the Gartner Customer Service & Support Practice ...
... helps retailers and D2C brands unlock value from pricing through its dynamic pricing solution and competitor pricing data. Omnia Retail's software and customer support empower companies to automate different pricing strategies, from business rules to more advanced algorithms, leading to advanced pricing models ...
... traffic inspection. Security and risk management leaders can learn from ratings and reviews by their peers shared on Gartner Peer Insights. Voice of the Customer Segment View Gartner Recommended Reading Methodology Gartner Research ...
... Building a sustainable customer success function can be challenging without a proper foundation. Revenue and retention leaders tasked with building this function can use the four pillars in this research to ensure initial success and a foundation that can be scaled. Overview Introduction Analysis Gartner ...
Analyst(s): Maria Marino | Jennifer MacIntosh | John Quaglietta
... modernization. Infrastructure and operations leaders can learn from ratings and reviews by their peers shared on Gartner Peer Insights. Voice of the Customer Segment View Gartner Recommended Reading Methodology Gartner Research ...