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Premium Research Sep 2026
... Bank CIOs seeking to accelerate customer onboarding and reduce manual processes should launch controlled pilots of verifiable digital credentials. These pilots should address technology costs, compliance risks, and fraud controls in response to new U.S. regulatory guidance on mDLs and VDCs. Insights ...

Analyst(s):   Akif Khan   |   Vatsal Sharma
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Premium Research Sep 2026
... Utilities reveal how leading organizations are operationalizing AI, analytics, and automation to improve margins, resilience, asset performance, and customer outcomes. CIOs can use these insights to guide innovation and transformation strategies. Insights at a Glance Issue Impact Implications Contributors ...

Analyst(s):   Nicole Foust   |   Sruthi Nair
Research Sep 2026
... manufacturing CMOs must lead effective strategies. Use this guide of industry-aligned research as a launchpad to build functional capabilities, ensure customer relevance and optimize marketing execution. Analysis Research Highlights Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Alan Lopez   |   Philip Black
Premium Research Sep 2026
... Global enterprise application leaders often treat WeChat (Weixin) and WeCom as messaging tools, overlooking their broader roles in customer engagement, employee communication and service delivery in China. This research explains three essentials for architecting, integrating and governing their enterprise ...

Analyst(s):   Hao Yin
Research Sep 2026
... to ineffective segmentation. By deploying actionable segments, marketing teams can balance findability, relatability, and profitability across key customer cohorts. Insights at a Glance Marketing Growth Depends on Actionable Segmentation Actions How to Execute Success Measures Gartner Recommended Reading ...

Analyst(s):   Matt Wakeman   |   Tunde Kamson
Premium Research Sep 2026
... Gartner’s IT Budget Purchasing Power Index measures how much technology CIOs can actually buy. Product leaders should track purchasing power to assess customer affordability, investment capacity and future market demand. Insights at a Glance Issue Impact More Detail Gartner Recommended Reading Gartner Insights ...

Analyst(s):   Linglan Wang   |   Mark McDonald
Premium Research Aug 2026
... strategy, a few key buyers set technology standards and drive adoption. Product leaders who align with these buyers’ needs and can leverage anchor customers can scale more effectively, accelerate adoption, and win market share. Insights at a Glance Issue Impact Implications Notes Gartner Recommended Reading ...

Analyst(s):   Jonathan Davenport   |   Arup Roy   |   Katie Gove   |   Mounish Rai   |   Wataru Katsurashima   |   Adrian O'Connell   |   Hanna Karki   |   Naresh Singh
Complimentary Research October 11 2024
... cost cutting, helps to avoid risks to supply chain cost efficiency. To optimize supply chain costs, it’s important to align business value (customer experience, profitable growth, compliance and sustainability) with efficient supply chain operating outcomes (demand fulfillment, product supply and new ...
Announcement December 16 2024
... truly personalized experiences that deliver customers value.” Gartner clients can read more in: “Third-Party GenAI Will Eclipse Your Company’s Customer Service.” About Gartner for Customer Service & Support Leaders The customer service and support function is vital to maintaining customer loyalty and influencing ...
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