... Already a Gartner client? To stay ahead, financial services CMOs within banking, investing and insurance must build functional capabilities, ensure customer relevance and optimize delivery. Use this guide of industry-specific research to prioritize investments, adapt marketing strategies and execute tactics ...
Analyst(s): Alex De Fursac Gash | Ross Cosner
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... AI shockwaves are eroding competitive moats as they change customer journeys, how operations create value and how expertise is delivered. This analysis pinpoints affected moats, where value is migrating to and what CIOs must do to defend today’s economics while building tomorrow’s advantage. Insights ...
... marketing leaders and their teams must identify and map key signals to their most important use cases in which they can drive GTM strategy, GTM execution, customer growth, or product strategy. When to Use Directions for Use Gartner Recommended Reading Gartner Insights Abstract ...
... Access Insights Already a Gartner client? Existing customer expansion is driven by business change, not vendor loyalty. Product marketing leaders can accelerate cross-sell and upsell by listening for change signals, enabling buyer due diligence and communicating value realization. Insights at a Glance ...
... AI delivery costs are higher than standard SaaS, leading vendors to use opaque, usage-based pricing models that shift financial risk to customers. Heads of IT procurement can use this research to anticipate these hidden costs and model risks, to prevent a costly budget shock. Insights at a Glance Issue ...
Analyst(s): Stewart Buchanan | Bill Ryan | Jo Ann Rosenberger | Ben Jepson
... Your next marketing campaign targeting European customers carries a hidden AI governance risk. From August 2026, the EU AI Act will require CMOs to strengthen AI transparency, traceability and literacy across teams and partners — or face regulatory, commercial and reputational risk. Insights at a Glance ...
... s example is its success with expert sales assistance. CEO Hubert Joly says of the stores: “They’re a great asset from the standpoint of the customer experience on the more complex categories”. In other words, things like speakers, refrigerators and televisions merit more than a web search, however extensive ...
... Enablement, and CSO Partner Sales Leadership Effectiveness. She is able to assist clients with the dynamics of partner engagement across the full customer lifecycle, from design of the partner strategy (channels, alliances, embedded, cosell, affiliate), partner profiling and selection, partner onboarding ...