... Access Insights Already a Gartner client? Salesforce customers find negotiations with the vendor challenging. It has a complex and changing array of products and packaging that can be challenging to navigate. IT procurement should use this guide to find the correct Gartner insights for their stage of ...
Analyst(s): Jo Liversidge
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... inventory and promotions. This research examines how the sales and margin review aligns these inputs into a consensus plan that supports profit and customer outcomes. Insights at a Glance Impact Actions How to Execute Success Measures Gartner Recommended Reading Gartner Insights Abstract ...
... Enterprise SaaS vendors rush to embed AI into legacy products, repackaging SKUs and raising costs without customer safeguards. Heads of IT procurement must negotiate nondiminishment protections, anchor AI spend to renewals and set test-to-launch governance to curb costs and protect long-term plans. ...
... Customers’ usage of answer engines is displacing organic search clicks, creating measurement blind spots and credibility gaps for CMOs trying to justify site content investments. This research details current hazards of AEO attribution and provides guidance on strategic mitigations CMOs should take to ...
... AI is changing who influences decisions that drive growth. As AI democratizes customer and market insights, marketing’s future relevance will depend on translating signals into decisions that drive growth. CMOs must strengthen marketing’s influence, protect decision rights and build the capabilities ...
Analyst(s): Sharon Cantor Ceurvorst | Amy Abatangle
... must advocate a combination of procurement metrics (supplier performance, contract compliance, etc.) and business-aligned metrics (product quality, customer satisfaction, etc.) for a holistic view of success. Insights at a Glance Impact Actions How to Execute Success Measures Gartner Recommended Reading ...
... that will not continue. High-tech executives need to address the drivers behind ongoing spend and the risks of unverified outcomes to build their customers’ confidence in achieving the desired ROI. Insights at a Glance Issue Impact More Detail Gartner Recommended Reading Gartner Insights Abstract ...
... Tech providers are overweighting advanced reasoning agents to develop solutions that neither they nor their customers can afford at scale. CPOs must instill a practice of reserving frontier reasoning for high-value use cases and make domain-specialized smaller models the default deployment choice. Insights ...
... to ring-fence critical assets, mandate extraction-ready IT architectures, and generate revenue by selling “geopolitical immunity” to risk-averse customers. Insights at a Glance Impact Actions How to Execute Success Measures Gartner Recommended Reading Gartner Insights Abstract ...