... from provider guidance to make successful technology purchase decisions. Product leaders must map the ideal customer buying journey and orchestrate a go-to-market approach that sets customers up for business success. Overview Introduction Analysis Gartner Recommended Reading — This section will not publish ...
Analyst(s): Derry Finkeldey
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Customer success is a foundational component of subscription-based business models and critical to achieving retention and growth business goals. This webinar presents a maturity model that revenue and retention leaders can use to assess customer success capabilities and pathways to the target state. ...
Analyst(s): Maria Marino | John Quaglietta | Jennifer MacIntosh | Michael Maziarka | Jess Walker
... process. Overview What Are Digital Commerce Platforms? What Is the Gartner Peer Insights Customers’ Choice? Use Customer Reviews and Expert Research to Supplement Your Analysis Gartner Peer Insights "Voice of the Customer" Digital Commerce Peer Reviews and Ratings Vendor Comparison Other Vendors Considered ...
... Already a Gartner client? B2B customers are increasingly turning to tech to automate and augment buying journeys, similar to how CSOs seek performance gains through advances in sales technologies. CSOs must educate and prepare the organization for the impact of machine customers and mobilize a cross-functional ...
Analyst(s): Luke Tipping | Don Scheibenreif | Daniel Hawkyard
... Tech CEOs often misjudge the time and cost to become implementation partners and secure initial customers. To accelerate customer wins, tech CEOs should proactively assess mandatory program requirements, build a tailored implementation approach and develop a partner ecosystem engagement plan. Overview ...
... By 2028, machine customers will outnumber humans by 1.8 times and make trillions of dollars in purchases. Digital commerce leaders can use this research to make changes to their commerce technologies and processes, and operationalize those capabilities to capture the machine customer opportunities. Overview ...
... The CRM customer engagement center applications provide customer service while orchestrating the processes and resources of an organization. Customer service and support technology leaders can learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview Peer Lessons ...
... Superior digital customer service experiences have yet to materialize because of some customers’ continued preference for the traditional telephone channel. Application leaders should de-emphasize this channel to accelerate digital customer engagement. Overview Introduction Analysis Gartner Recommended ...
... insights can lead to making uninformed site optimization decisions about channels and content. This research provides customer insight to inform CMOs’ roadmap decisions that drive customer acquisition and retention. Insights at a Glance Issue Context Impact Brief More Detail Gartner Recommended Reading ...