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Research Jul 2026
... workflows, business outcomes, and ROI. Tech CEOs must utilize the ReFLECT framework to optimize prompts used for AI content generation to increase customer engagement. Insights at a Glance Impact Actions Cautions How to Execute Success Measures Contributors Gartner Recommended Reading Gartner Insights ...

Analyst(s):   Adrian Lee   |   Forest Conner
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Research Jul 2026
... This research focuses on how CSOs can take targeted, signal-driven actions that turn overlooked segments into high-impact opportunities, boosting customer value realization and growth. Insights at a Glance Impact Actions How to Execute Success Measures Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Andy West   |   Daniel Hawkyard   |   John Quaglietta
Research Jul 2026
... strategy: deploy AI agent “revenue engines.” Automating high-value processes with deep business knowledge lets providers charge for results, maximizing customer ROI and compounding product revenue. Insights at a Glance Strategic Planning Assumption Impact Actions How to Execute Success Measures Gartner Recommended ...

Analyst(s):   Jim Hare   |   John Santoro   |   Jason Rosen   |   Ron Burns
Premium Research Jul 2026
... Fifty-nine percent of customer service teams will pursue agentic AI in the next 12 months. Those exploring the technology will find a fragmented market. Choosing the wrong route risks agent sprawl, vendor lock-in and rising costs. Service leaders should use this note to select the right route for their ...

Analyst(s):   Brett Overbey   |   Kim Hedlin   |   Daniel O'Sullivan
... Related Gartner resources Business Buyer Insights Improve Your Product Strategy by Better Understanding Your Customers Rethink Your Messaging and Content Strategy to Advance B2B Tech Buying Client Story Rebranding and Repositioning to Improve Buyer Resonance Watch how Devin Noonan, Chief Revenue Officer ...
Premium Research Feb 2024
... CCaaS solutions enable customer service organizations to manage multichannel customer interactions to improve both customer and agent experience. Customer service and support technology leaders can learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview Peer ...

Analyst(s):   Peer Contributors
Premium Research Mar 2022
... Total experience is a Gartner top 10 strategic trend for 2021 and 2022. This cross-industry research series shows asset-intensive manufacturing CIOs what it is and how it can drive growth and employee and customer engagement. Data Snapshot Data Insights What You Need to Do Gartner Recommended Reading ...

Analyst(s):   Ivar Berntz   |   Don Scheibenreif   |   Scot Kim   |   Jason Wong   |   Michelle Duerst
Article August 10 2026
... MVSs, and clearly defining the outcomes customers should expect. Implementing and integrating new AI‑driven models into product, operations and pricing, embedding AI capabilities across the value chain and pricing solutions to outcomes to help guarantee customer ROI. Measuring, refining and optimizing ...
Research Mar 2020
... Access Insights Already a Gartner client? Digital customer service offerings focus on seamless conversation orchestration across digital channels. Application leaders supporting customer service investments may be struggling with channel alignment. They should use this Market Guide to evaluate vendors ...

Analyst(s):   Brian Manusama   |   Nadine LeBlanc
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