... Marketing interest in composable CDPs increased as customer data management shifted from a marketing to an enterprise objective. As they shape their martech strategy, marketing operations leaders should compare the composable CDP approach with conventional, packaged CDPs. More Detail Gartner Research ...
Analyst(s): Rachel Smith | Lizzy Foo Kune | Benjamin Bloom
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... The downloadable tool helps tech CEOs quantify the product value customers can achieve from using their product through productivity gains, revenue and risk mitigation. Tech CEOs should use the output to strengthen value proposition, marketing calculators and pricing models. Gartner Research ...
Analyst(s): Vuk Janosevic | John Santoro | Ron Burns
... Customer service and support leaders expect cost savings from generative AI, but can underestimate the total cost of ownership, making savings difficult to realize. This research can help leaders identify hidden costs of GenAI and take action to avoid them. Overview Conclusion Gartner Recommended Reading ...
Analyst(s): Kim Hedlin | Olivia Foster | Melissa Fletcher
... Customer service and support leaders are under pressure to leverage generative AI in their organizations. They can learn from peers currently experimenting with generative AI to understand how those peers are approaching use cases, deployment and funding. Overview Data Insights Contributors Gartner Recommended ...
Analyst(s): Emily Potosky | J.J. Moncus | Kim Hedlin
... In Mind Cloud Grows
MQLs Up to 40% With
Gartner Digital Markets
Client Success Story
In 2017, In Mind Cloud launched a lead generation campaign with Gartner Digital Markets with
the goal of reaching active buyers in the U.S. market. The company not only expanded its global
reach, but also increa ...
... The role of CSCO has evolved considerably, and now requires more focus on customer loyalty, supplier engagement and business growth. This PowerPoint presentation identifies CSCOs’ priorities to help product leaders align their go-to-market strategy with CSCOs’ buying preferences. Gartner Research ...
... Customer service and support technology leaders are moving quickly to evaluate and implement generative AI use cases. But moving too fast comes with risk. Overcome the three main pitfalls to increase your chance of success. Overview Introduction Analysis Gartner Recommended Reading Gartner Insights Abstract ...
... requires inclusion of a combination of various key decision influencers. Product leaders can use this research to identify best practices and increase customer acquisitions and market dominance. Overview Survey Objective Data Insights Gartner Recommended Reading Gartner Research ...
... Analytical decision support is a people, process and technology problem for organizations. This document explores three emerging trends in the customer landscape that product managers must take into account now to stay competitive in the quickly evolving ABI market. Overview Analysis Gartner Recommended ...