... Gartner client? Buyers engage with messaging that is relevant to their situation. Product-led messaging slows decisions and derails deals. Outcome-led, customer-centric storytelling using the OSIR framework helps high-tech executives improve relevance, reduce buyer effort and support better buying decisions ...
Analyst(s): Molly Beams | Manav Jain | Brayden Napoli
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... of logistics need to use a TCO framework to factor in unpredictable token, integration, and trust-building costs, and capture long-term value for customers, internal teams, and external partners. Insights at a Glance Strategic Planning Assumption Issue Impact Implications Gartner Recommended Reading ...
... fabric is coming but have no plan to join it. The fabric is the infrastructure. Marketing’s data mesh is how marketing takes part. Productize your customer data, set your data contracts (the gives and gets), and field agentic AI to stay in the decision loop. Insights at a Glance Strategic Planning Assumption ...
... product vision aren’t just falling behind, they’re spectators watching their competitors define the future. A great product vision anchors teams and customers around a clear North Star, reducing churn in a fast-moving AI landscape where vendors leapfrog each other. Insights at a Glance Strategic Planning ...
... utilities CIOs must turn AI into measurable ROI. This research identifies four proven use case domains — safety and reliability, operations, assets, customer and revenue — while guiding how to prioritize investments and manage costs to maximize financial impact and regulatory value. Insights at a Glance ...
Analyst(s): Lloyd Jones | Chet Geschickter | Nicole Foust
... Access Insights Already a Gartner client? Protecting customer interactions, such as voice and message communications, is essential for CIOs to maintain trust and safety. This research focuses on securing communications against fraud, phishing and breaches, and covers encryption, authentication, regulatory ...
... operations and the infrastructure to deliver and secure AI. It has a broad portfolio across networking, security and AI infrastructure; however, customers cite commercial concerns. CIOs should use this research to understand Cisco’s priorities and market position. At a Glance Overview AI Position Noteworthy ...
... talk about how Gartner insights assist the organization in comprehending industry trends and pinpointing crucial areas to focus on for enhancing customer value. ...
... those with the best products, but those that align their AI business with local market needs. Product leaders must focus on four priorities to drive customer success and growth. Overview Strategic Planning Assumption(s) Analysis Gartner Recommended Reading Gartner Insights Abstract ...