... to maintaining customer loyalty and influencing brand perceptions. Gartner for Customer Service & Support Leaders provides indispensable insights, advice and tools needed to achieve service and support leaders’ mission-critical priorities, specifically improving the customer experience while managing ...
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... to maintaining customer loyalty and influencing brand perceptions. Gartner for Customer Service & Support Leaders provides indispensable insights, advice and tools needed to achieve service and support leaders’ mission-critical priorities, specifically improving the customer experience while managing ...
... The recent introduction of Workday AI Flex Credits has created cost predictability concerns for customers. IT SPVM leaders should use this research to negotiate Flex Credits effectively, securing price protections, clear usage terms and contractual safeguards to achieve optimized outcomes. Insights at ...
Analyst(s): Dawn Hubbard | Quintin Casper | Ishan Anand
... Monetizing 5G, Internet of Things (IoT), and digital services involves dynamic customer demands that require revenue management to shift from traditional features to AI-enabled intelligence-driven features. Seek AI-RM&M solutions that facilitate purpose-driven AI transformation and outcome delivery. ...
... over user-centric principles creates a fundamental misalignment with market needs. Product leaders should drive human connection to avoid alienating customers. This research provides actionable strategies and examples to do so. Overview Strategic Planning Assumption Analysis Contributors Gartner Recommended ...
Analyst(s): Marissa Schmidt | John Santoro | Ayelet Heyman
... Recent Broadcom litigation activity has increased legacy VMware customers’ awareness of the risks of continued use of their perpetual licenses. Sourcing, procurement, and vendor management leaders must understand Broadcom’s guidance on contractual VMware perpetual licenses to plan their VMware strategy ...
... As UCaaS commoditizes, providers are adding agentic AI to customer-facing and collaboration workflows. Integrating AI creates value, but vendors must weigh building, partnering, or co-developing AI tools. Each option brings challenges with resources, security, and IP control. Insights at a Glance Issue ...
... brings together Earth observation data with AI and simulation capabilities, enabling product portfolios to deliver new actionable insights to recurring customer needs. Insights at a Glance Issue Impact More Detail Gartner Recommended Reading Gartner Insights Abstract ...
... Product marketing leaders face challenges penetrating the midmarket due to unique customer needs over enterprises or small businesses and across a large audience. Product marketers can unlock sustainable midmarket growth by using AI for tailored and targeted engagement at scale. Insights at a Glance ...