... and attractive service strategies by involving a data ecosystem, citizen insights and new ways of using technologies to deliver customized service experiences. Gartner Insights Abstract ...
Analyst(s): Milly Xiang | Bettina Tratz-Ryan
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... Many organizations recognize that customer-centered product work will more likely deliver solutions that customers value, but the transition from other approaches can be challenging. Chief product officers can use three proven methods to build a more customer-centered product approach. Overview Introduction ...
... enterprise who uses customer information. The Right Role for Sales Reps in Digital Commerce Executive leaders in sales, IT, marketing and customer experience should stop designing online aids for buyers to use on their own and build them instead for real-time collaboration between customers and sellers. This ...
... Gartner’s pace-layered model helps customer service and support teams create effective, innovative application strategies at a sustainable pace. Application leaders supporting customer service should use this model to ensure the right portfolio balance on technology investments. Key Challenges Introduction ...
... Product leaders who deploy frontier models tether their roadmaps to unpredictable regulatory and access frameworks, multiplying policy risks for every customer they serve. As Anthropic suspends Fable 5 and Mythos 5, frontier models are becoming export-controlled assets. Overview Analysis Gartner Recommended ...
Analyst(s): Fernando Pereiro | Chirag Dekate | Ganesh Ramamoorthy | Daniel Bowers | Gaurav Gupta | Andrew Lerner
... intent-aware detection and continued end-user interest put it at the forefront of the AI agent governance race. However, competitors who have an existing customer footprint and breadth of integrations can close the gap. Overview Analysis Gartner Recommended Reading Gartner Insights Abstract ...
Analyst(s): Lauren Kornutick | Mark Wah | Tarun Rohilla
... Access Insights Already a Gartner client? AI-driven, next-generation go-to-market is a paradigm that rewrites the rules for how to sell to customers with far greater capital efficiency. Why This Matters Blind Spots What’s Around the Corner Top Client Questions Gartner’s Positions Your Journey as a Tech ...
... The 2026 Gartner CMO Spend Survey reveals how AI is transforming marketing budgets, customer journeys and channel strategies. Join this session to discover the top findings, understand the challenges faced by the CMOs, and learn Gartner’s recommendations for adapting your marketing strategy in a rapidly ...
... strategies as Databricks announces CustomerLake, a governed identity and activation layer. This marks the start of a platform-layer race that will redefine customer data management and marketing operations. Strategic Planning Assumption Analysis Contributors Gartner Recommended Reading Evolving Insights History ...
Analyst(s): Audrey Brosnan | Lizzy Foo Kune | Benjamin Bloom