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Research Apr 2026
... intent-aware detection and continued end-user interest put it at the forefront of the AI agent governance race. However, competitors who have an existing customer footprint and breadth of integrations can close the gap. Overview Analysis Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Lauren Kornutick   |   Mark Wah   |   Tarun Rohilla
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Research Jul 2026
... Access Insights Already a Gartner client? AI-driven, next-generation go-to-market is a paradigm that rewrites the rules for how to sell to customers with far greater capital efficiency. Why This Matters Blind Spots What’s Around the Corner Top Client Questions Gartner’s Positions Your Journey as a Tech ...

Analyst(s):   Patrick Stakenas   |   Raymond Paquet
Research May 2026
... balance the margin risks and dangers of unchecked inference costs, while creating defensible value by owning client workflows in order to achieve customer lock-in, as market opportunities will increasingly reward companies that prioritize efficiency. Overview Analysis Gartner Recommended Reading Gartner ...

Analyst(s):   Annemarie Roussel   |   Peter Havart-Simkin
Premium Research May 2026
... Without close coordination with product management, product marketing leaders risk duplicating efforts in discovering and validating customer problems during new product introductions. By engaging early in the process, product marketers help secure a stronger product-market fit and GTM foundation. Insights ...

Analyst(s):   Rahim Kaba   |   Jen Kady
Research Aug 2026
... Insights Already a Gartner client? Critical perspective and insight from Mark Boudreau, director analyst, drawing from over 35 years of practitioner experience, including multiple roles across FP&A leadership and operational CFO domains. Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Mark Boudreau
Premium Research Jul 2026
... Discover how CHROs can choose effective AI ownership models to drive HR strategy, enhance employee experience and deliver greater value for the talent and business strategy. Insights at a Glance Issue Impact More Detail Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   David Bobo
Premium Research Sep 2026
... Macroeconomic risks increasingly disrupt R&D performance. Use this report to understand the emerging pressures you or your stakeholders experience that may shape or challenge R&D’s performance. Insights at a Glance Issue Impact Implications Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Tom Jepsen   |   Trevour Kelleher   |   Atul Dighe   |   Alex Curry
Premium Research Aug 2026
... Use this employee diagnostic tool to identify your organization’s key drivers of attrition, curb turnover, and improve the employee experience by taking action from the voice of the employee. Overview Key Features Reporting Advisory Support Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Pramod Kumar
Research Mar 2021
... AI can greatly enhance customer service operations in a multitude of ways. This infographic identifies 18 use cases for leveraging AI within customer service operations. Application leaders can use it as a starting point to prioritize opportunities. Gartner Insights Abstract ...

Analyst(s):   Bern Elliot
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