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Premium Research May 2026
... enterprise applications responsible for an SAP portfolio to rethink their long-term ERP AI roadmap. There are significant potential benefits for customers, but also complex implementation and cost challenges to consider. Overview Analysis Contributors Gartner Recommended Reading Evolving Insights History ...

Analyst(s):   Johan Jartelius   |   Mike Tucciarone   |   Neha Ralhan   |   Patrick Connaughton
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Research Jun 2026
... Gartner client? Digital marketing leaders use “mobile” channels such as SMS, MMS, RCS, push notifications and messaging apps like WhatsApp to engage customers, but many brands’ channel capabilities are immature and inhibit execution. Use this maturity model to drive value and revenue growth for your organization ...

Analyst(s):   Suzanne Schwartz
Research Apr 2026
... Gartner client? Premature staff reductions based on assumptions, not data, create operational disruption and limit AI-driven value. This note equips customer service leaders to use phased AI deployment and workforce planning together for precise, adaptive staffing that sustains service excellence. Insights ...

Analyst(s):   Francesco Vicchi
Research Apr 2026
... autonomy across marketing, sales, service and digital commerce. However, without explicit boundaries for human judgment, enterprises risk degrading customer trust, brand consistency and governance. This research provides enterprise application leaders with practical guidance to design agentic CRM that ...

Analyst(s):   Guy Wood   |   Ilona Hansen
Research Jun 2026
... crime, fraud and antimoney laundering apps into an AI-driven risk detection platform. Advanced AI algorithms now boost asset protection and safeguard customers against evolving threats, enhancing the bank’s security and response capabilities. Insights at a Glance — Case Overview Impact Actions — Solutions ...

Analyst(s):   Mary Yan
Premium Research Jun 2026
... Palo Alto Networks, with a sizable installed base of firewall and SASE customers, is focusing on security platformization and securing AI. CIOs should leverage these insights to review Palo Alto Networks’ strategic approach and evaluate its solution fit for their organizations. At a Glance Overview ...

Analyst(s):   Mohini Dukes
Research May 2026
... research describes best practices when implementing strategic initiatives that transform the supply chain operating model capabilities to deliver customer and business outcomes. Insights at a Glance Impact Actions How to Execute Success Measures Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Michael Dominy
Premium Research May 2026
... Much of the current AEO and GEO hype surrounds customer-facing scenarios, but this approach overlooks how agentic AI affects internally focused enterprise applications for data and content. Heads of enterprise apps must optimize document management and enterprise search to stay relevant. Insights at ...

Analyst(s):   Irina Guseva   |   Stephen Emmott
Research May 2026
... a Gartner client? The advanced distribution management system market is evolving beyond grid visibility toward autonomous grid operations. Rising customer and regulatory pressures are driving demand for secure, reliable orchestration across increasingly diverse energy resources. CIOs can use this research ...

Analyst(s):   Lloyd Jones   |   Jo-Ann Clynch
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