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Premium Research Apr 2024
... Product leaders can drive emerging technology customer satisfaction, marketing and sales by providing current and prospective customers with the strategy and tools needed for effective enterprise physical security programs. Overview Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Nick Ingelbrecht
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Premium Research Nov 2025
... must respond quickly to shifting customer behaviors and evolving platform functionality. CMOs can use the actionable guidance and brand case studies in this playbook to optimize their social media content strategies based on their specific marketing objectives and customer needs. Gartner Research ...

Analyst(s):   Karen Lee   |   Lew Sears
Premium Research May 2023
... The advent of generative AI marks a dramatic leap forward in the realm of automation. Application leaders responsible for customer service should partner with customer service technology vendors to evaluate and adopt the generative AI product innovations that deliver the most value in the near term. ...

Analyst(s):   Pri Rathnayake
Premium Research Feb 2025
... AI-enabled machine customers will profoundly transform the banking sector. CIOs can use these predictions to capitalize on the growth of autonomous businesses in the banking industry. Overview Strategic Planning Assumptions Analysis A Look Back Gartner Recommended Reading Note 1: Customer Adoption of Technology ...

Analyst(s):   Alistair Newton   |   Christophe Uzureau
Premium Research Jan 2025
... Customers are using AI agents for purchases, and these agents are using new interfaces and channels that make technologies such as on-site search and shopping carts less relevant. Digital commerce leaders can use this research to learn how to adapt digital commerce to better serve customers’ agents. ...

Analyst(s):   Sandy Shen
... Gartner for Customer Service & Support Leaders provides indispensable insights, advice and tools needed to achieve mission-critical priorities, improve the customer experience and contain costs. Gartner’s research, advice and best practices equip customer service and support leaders to reduce customer effort ...
Premium Research Apr 2020
... Due to COVID-19, many customer service teams face large volumes of incoming requests, while their contact centers have a reduced capacity. Application leaders supporting customer service must improve their organization’s digital and self-service capabilities to gain short- and long-term resilience. ...

Analyst(s):   Brian Manusama   |   Olive Huang
Announcement July 20 2023
... difficult, but that is what is required for improving customer experience,” said Coppinger. “Chief Supply Chain Officers who are focused on orienting their function towards growth (and not just cost) cannot afford to cede sole responsibility of customer experience to their business partners.” Gartner clients ...
Research January 28 2026
... Imperatives Discover the key imperatives of the product-market fit phase to accelerate customer acquisition. Experts: Ayelet Heyman, Jeff Chamberlain, Ron Burns Product-market fit is a business milestone achieved when customer acquisition has become repeatable and predictable for a new product or service. This ...
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