... Insights Already a Gartner client? Successful execution of search marketing hinges on an understanding of the evolving channel landscape, a dedicated customer focus and strong fundamentals. This collection of Gartner research provides a guide to enhancing search engine, answer engine and paid search marketing ...
Analyst(s): Noam Dorros
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... digital channels dropped significantly in 2025. CMOs must focus on ad quality and seamless conversion across owned and retail channels to retain customers amid fragmented digital journeys. Introduction Analysis Gartner Recommended Reading Gartner Insights Abstract ...
... shape AI success. CPOs who treat friction as a strategic asset and deliver configurable, adaptive AI products will win trusted adoption, long-term customer stickiness, and capability/value alignment. Insights at a Glance Issue Impact Brief Implications Gartner Recommended Reading Gartner Insights Abstract ...
... Access Insights Already a Gartner client? Cloud adoption in banking is accelerating, driven by AI, legacy modernization, and customer-centric innovation. Tech providers must offer sovereign-ready, scalable platforms with embedded AI and talent support to help banks overcome risk, compliance, and procurement ...
Analyst(s): Colleen Graham | Inna Agamirzian | Jeff Casey | Debbie Buckland
... client? The AI race is not a race against other providers so much as it is a race to achieve success, revenue growth and market valuation by delivering customer outcomes. Such outcomes enable the 10x improvement in overall enterprise operations necessary to drive investment and adoption. Analysis Gartner Insights ...
... With data breaches and regulatory sanctions dominating headlines, cybersecurity leaders must build a privacy-conscious corporate culture to drive customer trust, reduce breach risk and strengthen regulatory compliance. Insights at a Glance Strategic Planning Assumption Impact Brief Actions How to Execute ...
... The overlap between contact center as a service and CRM customer engagement center is increasing toward unified solutions. This research guides customer service and support technology leaders through the implications posed by this convergence and identifies what actions to take. Overview Strategic Planning ...
... Endpoint management tools are essential for managing, patching, securing and enabling employee computing devices. Employee experience, AI features and the need for faster operations with less labor are driving this market. Insights at a Glance Strategic Planning Assumption Gartner Recommended Reading ...
Analyst(s): Sunil Kumar | Todd Larivee | Tom Cipolla | Robin Milton-Schonemann
... business. 2. Adjust the buyer persona to new realities A buyer persona is a profile that represents the ideal customer for a business. It is created based on market research and data on existing customer demographics, behavior patterns, needs and drivers. COVID-19 has unevenly reset businesses across industries ...