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Premium Research Feb 2026
... Chief sales officers are primarily prioritizing existing customers as their growth strategy for 2026, but they often overrely on account managers alone to drive growth. Discover a new, AI-accelerated model that equips account managers with the tools, team and insights needed to drive sustainable, profitable ...

Analyst(s):   Betsy Gregory-Hosler
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Premium Research Jan 2026
... Heads of EA inheriting an EA function need to quickly determine whether it is delivering value for its internal customers. This research provides strategies to assess and improve their EA function, ensuring alignment with organizational goals and maximizing business value. Insights at a Glance Issue ...

Analyst(s):   Fred Ganter   |   Marcus Blosch
Premium Research Jan 2026
... Over the next two years, supply chains will be shaped by AI advances, rising geopolitical tensions, and evolving customer expectations. This research shows how top CSCOs will respond by reinventing processes, developing talent for new technologies, and reshaping trading partner relationships to sustain ...

Analyst(s):   Marco Sandrone   |   Danielle Torgerson   |   Laura Rainier
Research Jan 2026
... malicious traffic. This strategy protects service quality, reduces costs, and shifts security enforcement from consumers to the network, enhancing customer retention. Overview Strategic Planning Assumption(s) Analysis Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Marissa Schmidt   |   Mohini Dukes   |   Charanpal Bhogal   |   Jon Dressel
Research Jan 2026
... Already a Gartner client? Expanding from providing just connectivity services to full ICT solutions is necessary for CSPs to increase profitability and customer lifetime value. CSPs must transform their business and operating model through use-case segmentation, co-creation, AI-native systems, and outcome- ...

Analyst(s):   Khurram Shahzad   |   Will Rice
Premium Research Feb 2026
... Gartner Product Decisions puts the power of millions of data points in the hands of product marketers to help them gather customer and competitor insights. Product Decisions includes continuously refreshed data and insights on user needs and product capabilities across more than 140 markets. Overview ...

Analyst(s):   Sarah Brennan
Premium Research Feb 2026
... layer is essential for AI vendors to succeed with CSPs. AI vendor product leaders must choose wisely or risk a mismatch that disappoints partners, customers and ultimately revenue expectations. Insights at a Glance Strategic Planning Assumption Issue Context Impact Brief Implications Gartner Recommended ...

Analyst(s):   Khurram Shahzad   |   Pulkit Pandey
Premium Research Jan 2026
... solutions. This disrupts the traditional, costly, and slow approaches of large providers, addressing migration and support challenges faced by SAP customers. Insights at a Glance Strategic Planning Assumption Issue Context Impact Brief Implications Contributors Gartner Recommended Reading Gartner Insights ...

Analyst(s):   Fabio Di Capua
Research Feb 2026
... client? Chief product officers face immense difficulty in establishing a solid product strategy as AI capabilities evolve rapidly and alignment with customer requirements remains low. To win the AI vendor race, product leaders must shift from simple AI integration to prioritizing profitable, differentiated ...

Analyst(s):   Brandon Medford
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