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Research Mar 2026
... leaders. Rapid joint decisions, real-time visibility, and consistent communication preserve commitments, stabilize pipeline performance, and curb customer retention risk. Insights at a Glance Impact Brief Actions Cautions How to Execute Success Measures Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Michael Dominy   |   Brendan Condon
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Research Apr 2026
... the complexity introduced by AI-integrated development. Use this journey guide as a roadmap for modernizing and improving QA practices to maximize customer and business value. Strategic Planning Assumptions Analysis Research Highlights Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Ross Power
Research Mar 2026
... Gartner’s Supply Chain Top 25 companies are prioritizing actions that strengthen supplier partnerships to secure capacity, foster innovation and achieve customer-of-choice status. This research provides chief procurement officers (CPOs) with a summary of best practices. Insights at a Glance Impact Actions ...

Analyst(s):   Doohan Vaz   |   Miguel Cossio
Research Feb 2026
... Access Insights Already a Gartner client? AI agents acting as machine customers are a critical pillar of autonomous businesses and expand the total addressable opportunity for providers. Product leaders need to understand the sellerbot/custobot behavior, design the product offering, influence the algorithm ...

Analyst(s):   Anushree Verma   |   Samantha Searle
Premium Research Jan 2026
... Leading home care and OTC brands leverage digital marketing to boost customer engagement and growth. However, they face increasing volatility as rapid technological change and evolving consumer behavior intensify competitive pressures. This research helps CMOs benchmark digital strategies, identify top ...

Analyst(s):   Dipakshi Mehra   |   Greg Carlucci
Research Mar 2026
... methodology and definitions Gartner uses in its forecasts for unified communications (including UCaaS), contact center (including CCaaS and GenAI customer support) and communications platform (CPaaS). What You Need to Know Introduction Notable Changes Market Methodology High-Level Definitions and Segmentation ...

Analyst(s):   Megan Fernandez   |   Lisa Unden-Farboud   |   Rafael Benitez   |   Ajit Patankar   |   Nitin Narang
Research Jan 2026
... of technology and service providers, but commonly used messaging approaches are often ineffective in engaging buyers. Storytelling techniques align customer situations with product or service capabilities, improving outcomes. Insights at a Glance Impact Brief Actions Actions and Cautions How to Execute ...

Analyst(s):   Mark Stanyer
Premium Research Feb 2026
... Revenue growth is constrained by slow pricing approvals, fragmented customer interactions, and workflow bottlenecks across GTM. Agentic AI modernizes GTM through three intelligence layers: decision (real-time pricing and risk optimization), interaction (human-augmented persuasion and service), and execution ...

Analyst(s):   Radu Miclaus   |   Alastair Woolcock
Research Feb 2026
... To stay competitive, demand generation leaders must urgently expand co-selling strategies and unify partner campaigns to protect revenue across the customer journey. Insights at a Glance Impact Brief Actions and Cautions How to Execute Success Measures Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Laz Gonzalez
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