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Research Mar 2026
... Access Insights Already a Gartner client? Machine buyers — machine customers that buy on behalf of organizations — are an agentic AI capability set to transform internal supply chains and procurement, reducing procurement cycles from months to seconds. This note gives CIOs and other executive leaders ...

Analyst(s):   Don Scheibenreif   |   Meghna Joshi
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Research Feb 2017
... Designer A Human-Centered Approach to Digital Design Set Your Objectives Identify Your Target Customers Observe Target Customers in Context Interview to Gain Greater Insight Map the Ecosystem Map the Experience Ideate to Identify Opportunities to Test Follow the Cycle Through Multiple Iterations Gartner ...

Analyst(s):   Marcus Blosch   |   Betsy Burton
Research Jan 2017
... As competition and customer expectations heighten, modern CMOs are expected to lead and support innovation across products, programs, experiences and business models. Use our research to guide your innovation efforts, defend your brand franchises and create new sources of competitive advantage. Scope ...

Analyst(s):   Jake Sorofman   |   Christopher Ross
Research Aug 2017
... As competition and customer expectations heighten, modern CMOs are expected to lead and support innovation across products, programs, experiences and business models. Use our research to guide your innovation efforts, defend your brand franchises and create new sources of competitive advantage. Scope ...

Analyst(s):   Jake Sorofman   |   Christopher Ross
Announcement March 18 2025
... Develop and Deliver a Measurable Marketing Strategy Deliver Growth and Loyalty with Powerful Customer Experiences Establish an Effective Multichannel Marketing Strategy Increase Sales Through Integrated Buying Experiences Transform Your Organization Through Strategic Brand Management Keynotes & Guest Speakers ...
Webinar Nov 10, 2026   Upcoming
... organizations have moved beyond AI assistants and content generation and are beginning to deploy AI agents across product marketing, demand generation, customer engagement and marketing operations workflows. As these deployments scale, the challenge shifts from access to AI capabilities to ensuring agents ...

Analyst(s):   David Yockelson   |   Richard Tso
Premium Research Mar 2024
... an organization’s core sales processes while improving the seller’s ability to engage via customer interaction touchpoints. Applications and software engineering leaders can learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview Peer Lessons Learned Gartner Recommended ...

Analyst(s):   Peer Contributors
Premium Research Oct 2024
... so does the role of the chief sales officer. The Gartner Sales Podcast welcomes Graham Stringer, head of customer markets for Fujitsu’s North America region, to discuss his firsthand experience with a growing CSO role. Overview About the Guest Gartner Recommended Reading Gartner Research ...

Analyst(s):   Betsy Gregory-Hosler
Premium Research Jun 2024
... the use of email channels to deliver and optimize marketing in support of multichannel engagement across the customer journey. Digital marketing leaders can learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview Peer Lessons Learned Gartner Recommended Reading ...

Analyst(s):   Peer Contributors
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