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... Organizations are currently undergoing transformational change, reshaping how we respond to the new opportunities and challenges presented by these VUCA (volatile, uncertain, complex and ambiguous) times. Therefore, organizations must prepare for the upcoming forces that aim to transform humanity, n ...

Analyst(s):   Marty Resnick
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Premium Research Oct 2025
... can turn feedback from suppliers into actionable improvements that enhance performance, strengthen collaboration and reinforce their position as a customer of choice. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Miguel Cossio
Research Nov 2025
... Access Research Already a Gartner client? Bank CIOs can leverage GenAI virtual assistants to empower customers financially, leading to increased revenue. Begin with pilot projects and establish robust governance to manage risks effectively. Overview Introduction Description Benefits and Uses Risks Recommendations ...

Analyst(s):   Sophia Palmstedt
Research Jan 2024
... Gartner client? Just stopping by? Organizations are experiencing high rates of purchase regret due to the buying inexperience of many members of the buying team. Product leaders must reimagine their go-to-market strategy through the lens of the ideal customer journey and find ways to help themselves and their ...

Analyst(s):   Derry Finkeldey   |   Manav Jain   |   Garrett Astler   |   Michelle Shapiro
Premium Research Jun 2025
... Product marketing leaders can use this research to find unique value made possible from combining a robust customer data strategy with AI agents that enhance the marketing, sales and customer service functions. Overview Strategic Planning Assumptions Analysis Gartner Recommended Reading Note 1: Reference ...

Analyst(s):   Molly Beams   |   Julian Poulter
Premium Research Jun 2025
... cloud partners as GenAI and investor demands drive broader customer self-service and hyperscale-provided professional services. The three strategies outlined here can help you avoid obsolescence and counter this “fast path” threat as customers are enabled to do more for themselves. Overview Strategic ...

Analyst(s):   Craig Lowery
Premium Research Apr 2025
... paving the way for it to outpace classic AI investments in ERP by 2032. Product leaders can accelerate customer adoption and monetization by prioritizing use cases that deliver tangible customer outcomes and provide a desired ROI. Overview Strategic Planning Assumptions Analysis Gartner Recommended ...

Analyst(s):   Chris Pang   |   Deborah Neitz Daily
Premium Research May 2026
... strategy is complex. This research helps application architects define the components needed to deliver an integrated, AI-driven digital workplace experience. Architecture Brief Architecture Use Case(s) Architecture Diagram Architecture Capabilities & Components Automated Content Management AI-Assisted ...

Analyst(s):   Darin Stewart   |   Olga Martí   |   Larry Cannell   |   Melinda Morales   |   Timon Watson
Research May 2026
... analyzed. This research helps heads of enterprise architecture and enterprise application leaders identify automation opportunities, improve employee experience, increase workers’ productivity, and discover AI and AI agent use cases. Overview Market Definition Market Description Market Direction Market Analysis ...

Analyst(s):   Tushar Srivastava   |   David Sugden   |   Marc Kerremans
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