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Conference June 17 - 18
... conference Dive into the topics, sessions, speakers and more that made Gartner Application Innovation & Business Solutions Summit 2026 a memorable experience. Conference tracks Explore the tracks that were covered at last year's conference, informed by key applications and software engineering leaders' ...
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Research Apr 2026
... operational gaps. These lessons focus on how to build agentic AI with scale as the objective, covering data readiness, retrieval foundations, developer experience, and value measurement so agents remain reliable, governed, and cost-effective in production. Insights at a Glance Strategic Planning Assumption ...

Analyst(s):   Aaron Harrison   |   Haritha Khandabattu
Guide July 08 2024
... considering a number of dimensions, including: Clarifying the competition (including the status quo, which may include nontechnical approaches) Customer experience (like customer service, onboarding process or other emotional factors) Market stage (newer markets versus more mature, commoditized segments) As you ...
Premium Research Apr 2020
... COVID-19 is challenging organizations to keep customer service operations running while meeting needs for employee isolation. Application leaders for customer service technology should use these best practices for implementing work-at-home initiatives during times of uncertainty. Gartner Insights Abstract ...

Analyst(s):   Steve Blood   |   Olive Huang
Research Oct 2025
... Access Research Already a Gartner client? Adoption of Now Assist, ServiceNow’s GenAI offering, is increasing, yet many customers invest cautiously, resulting in higher licensing costs and commercial challenges when expanding. Sourcing, procurement and vendor management leaders can use this research to ...

Analyst(s):   Jan Cook   |   Christopher Dixon   |   Lance Pate
Research Oct 2025
... Access Research Already a Gartner client? Despite data challenges and growing customer privacy concerns, CMOs still consider personalization a necessary means to engage with audiences effectively. Some approaches work well, but many don’t. These insights explore what makes for effective, scalable personalization ...

Analyst(s):   Alex De Fursac Gash
Premium Research Nov 2025
... ways of doing business. This research shows CSCOs how to build new foundations in supply chain that will turn it from a back-end cost center into a customer-facing growth engine. Key Findings Introduction Analysis Conclusion Methodology Contributors Gartner Recommended Reading Gartner Research ...

Analyst(s):   Sabu Mathai   |   Sidharth Khatua   |   Bailey Herring   |   Pierfrancesco Manenti
Research Dec 2025
... Access Research Already a Gartner client? Government, education, and nonprofit customers face recurring challenges with Microsoft licensing, including eligibility, license compliance, and pricing. This research enables SPVM leaders to leverage sector-specific benefits, avoid compliance pitfalls, and ...

Analyst(s):   Adam DeJoy   |   Sara Gravesande
Premium Research Oct 2025
... significant disruption, financial loss and project failure. This guidance offers a multiphased approach to mitigate supply chain disruptions, minimize customer impact, ensure data integrity and drive successful user adoption. Insights at a Glance Impact Brief Actions and Cautions “How To” Narrative Success ...

Analyst(s):   Allan Wilkins
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