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Premium Research Nov 2025
... to automate tasks, gather insights and work more productively. SAP is making significant investments to infuse AI into SAP Business Suite to help customers transition to an AI-powered future. ...

Analyst(s):   Dennis Gaughan   |   Robert Anderson
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Research Oct 2025
... opportunity, tech CEOs must carefully time and prioritize investments to scale that harness emerging AI innovations to accelerate repeatable and predictable customer acquisition and retention. Overview Introduction Analysis Gartner Recommended Reading Note 1: Core System Investments Gartner Insights Abstract ...

Analyst(s):   Mark Wesker
Research Dec 2025
... are igniting demand, accelerating revenue and achieving top investor valuations. These CEOs are aiming AI squarely at making product capabilities customers value most 10x better, 10x faster and 10x smarter. Overview Analysis Conclusion Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Mark Wesker   |   Elisabeth Torres-Schulte
Research Oct 2025
... AI’s “cheap,” subsidized below-cost tool/platform pricing era will eventually end. Tech CEOs must act now or risk profit loss, vendor failures, and customer fallout as costs surge and the AI market consolidates. Tech providers that fail to plan will fall behind their proactive counterparts. Overview Analysis ...

Analyst(s):   Don Ribar
Research Oct 2025
... research and advanced analytics teams to integrate insights at nine key campaign checkpoints, CMOs can achieve genuine brand distinction and foster customer centricity. Overview Introduction Analysis Contributors Gartner Recommended Reading Note 1: Insights “Infusion” versus “Fusion” Gartner Insights Abstract ...

Analyst(s):   Rachel Dooley   |   Sally Witzky
Research Dec 2025
... Access Insights Already a Gartner client? AI has significantly transformed the nature of marketing’s role within business units and for its customers. Gartner’s 2026 predictions provide a window of opportunity for CMOs to use to their advantage to prepare or pushback against an increasingly AI-driven ...

Analyst(s):   Emily Weiss   |   Sally Witzky   |   Dan Gutter   |   Sharon Cantor Ceurvorst   |   Suzanne Schwartz   |   Claudia Ratterman   |   Leah Leachman   |   Alexandra Bellis   |   Kate Muhl   |   Nicole Greene   |   Jay Wilson
Premium Research Nov 2025
... deliver strong ROI. Instead of chasing the hypothetical perfect function structure or remit to create value and drive business impact, CHROs must embed customer centricity, co-creation and adaptivity throughout the operating model. Insights at a Glance Issue Context Impact Brief More Detail Gartner Recommended ...

Analyst(s):   Tommy Sullivan   |   Annika Jessen   |   Cian O Morain   |   Jake Moulton
Premium Research Apr 2020
... COVID-19 is challenging organizations to keep customer service operations running while meeting needs for employee isolation. Application leaders for customer service technology should use these best practices for implementing work-at-home initiatives during times of uncertainty. Gartner Insights Abstract ...

Analyst(s):   Steve Blood   |   Olive Huang
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