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... criteria Set your ideal customer profile for our software advisors to match with interested buyers. Get matched with your ideal customers Become one of up to five software providers our advisors recommend after they collect buyer requirements and find a match with your ideal customer profile. Generate qualified ...
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Research Oct 2025
... a Gartner client? Microsoft has announced the retirement of Defender for Cloud and Sentinel services in the China region. This move impacts local customers’ cloud security options and reflects ongoing market challenges for global tech firms operating in China. CIOs and their cybersecurity teams in China ...

Analyst(s):   Mia Yu   |   Feng Gao   |   Angela Zhao   |   Carolin Zhou   |   Anson Chen
Research Oct 2025
... Access Research Already a Gartner client? Software bills of materials improve cybersecurity, compliance, and customer trust by increasing the visibility and transparency of software supply chains. To realize these benefits, cybersecurity leaders must operationalize the generation and use of SBOMs within ...

Analyst(s):   Jason Gross   |   Aaron Lord   |   Manjunath Bhat
Research Dec 2025
... deception takes on a far more significant role. Acalvio’s AI-enabled advanced cyber deception platform, technology partner ecosystem, and established customer footprint put it at the forefront of the cyber deception AI race. Competing product leaders can challenge this position by differentiating along key ...

Analyst(s):   Luis Castillo   |   David Senf   |   Nahim Fazal   |   Bryan Haley
Research Nov 2025
... Access Insights Already a Gartner client? B2B marketers use account-based marketing to acquire new accounts, grow revenue from existing customers and collaborate with sales. This research helps demand generation leaders evaluate ABM platforms to enable better decision making, improve engagement across ...

Analyst(s):   Ray Pun   |   Chris Chandler   |   Upasna Chandna   |   Jenifer Silverstein
Announcement February 16 2023
... conference is expected to feature 40+ Gartner experts and 100+ research-driven sessions, with an audience of CMOs, digital marketing leaders, customer experience and loyalty leaders, marketing operations and analytics leaders, and brand marketing leaders. The conference agenda will consist of seven main ...
Conference September 13 - 14
... decision I make is the optimal one.” Javier Carnevali Penella CPO, Grupo Herdez Discover what it’s like to experience Gartner Procurement Conference. Special programs Enhance your conference experience with specialized programs. The CPO Circle Program Designed specifically for chief procurement officers, ...
Research November 17 2025
... Readiness for Transformational Change Improve implementation planning and execution for transformational change while preserving a positive employee experience. Large-scale transformation is complex: it impacts a significant portion of the organization and requires significant commitment and effort from ...
Research January 28 2026
... real-time physical processes involved in transforming raw materials into intermediate and/or finished goods. IT leaders can learn from the implementation experience of their peers shared on Gartner Peer Insights. Complete the form to learn from your peers. ...
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