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Premium Research Jun 2025
... A digital employee experience strategy is crucial for identifying and eliminating digital friction that hampers workforce productivity. IT leaders can use these four actions to kickstart their journey to become a digital enabler and create a superior digital employee experience. More Detail Gartner Recommended ...

Analyst(s):   Dan Wilson   |   Lina Al Dana   |   Tori Paulman
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Premium Research Sep 2025
... Digital friction and fragmented employee experiences quietly erode your organization’s ability to keep top talent. Discover how application leaders who center experience boost workforce productivity, unlock AI’s value, and strengthen IT’s strategic role to secure your organization’s talent edge. Overview ...

Analyst(s):   Tori Paulman   |   Chris Ng
Premium Research Sep 2025
... The candidate experience today is better defined as a set of experiences that span across weeks or months — not days. CHROs can use this research to understand which moments have the most consequence and what to prioritize with recruiting leaders and their teams. Overview Conclusion Gartner Research ...

Analyst(s):   Skye Hartsoe
Premium Research Jun 2025
... Organizational changes and uncertainty cause B2B buyers to delay or make smaller purchases. To drive customer acquisition and account growth, B2B CMOs must develop content strategies that ease their buyers’ uncertainty and help them with change management. Gartner Research ...

Analyst(s):   Sharon Cantor Ceurvorst
Premium Research Jul 2025
... Tech general managers (GMs) lead without direct control. Build your influence and leadership among those directly responsible for customers, technology and the business model by learning to speak the language of multiple leaders and departments. Action Name Gartner Research ...

Analyst(s):   Mark McDonald
Premium Research Jun 2025
... Continuous customer growth stretched the limits of Siemens’ manufacturing capacity, so it turned to software solutions. This research describes how AI scheduling unlocked significant increases in plant output and how manufacturing strategy leaders can achieve similar results. Gartner Research ...

Analyst(s):   Jan Snoeckx
Premium Research Jun 2025
... transforming into intelligent systems driven by AI, connected data and composable architecture. Tech services leaders must reimagine their offerings to win customers in a market that demands agility and foresight. Overview Gartner Recommended Reading Gartner Research ...

Analyst(s):   Dennis Gaughan
Premium Research Jun 2025
... immediate challenges and may also shift their competitive positions. Executive leaders must reassess their enterprise’s capabilities, competitors and customers and adjust investments accordingly to survive and grow. Gartner Recommended Reading Gartner Research ...

Analyst(s):   Sean Kumar   |   Suzie Petrusic
Premium Research Aug 2025
... Customers are increasingly using GenAI tools for product discovery and even purchases, which impacts organizations’ product visibility and the future of commerce sites. Digital commerce leaders must prepare their commerce technologies and content for this disruptive trend. Gartner Research ...

Analyst(s):   Sandy Shen   |   Jason Daigler
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