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Announcement October 21 2019
... and risk. Customer Experience Technology has created a new type of customer demand or “turn” – the Everything Customer. Gartner defines the Everything Customer as a customer that wants conflicting things at the same time, often driven by pervasive technology. For example, customers want all the necessary ...
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Premium Research Aug 2025
... Behavior Survey for the Asia/Pacific (APAC) region. Product leaders planning their go-to-market resource allocations can use the findings to understand customers’ buying approaches and investment priorities. Gartner Research ...

Analyst(s):   Ayelet Heyman   |   Marissa Schmidt
Premium Research Jul 2025
... is essential for building strategic credibility. Use the resources in this research to strengthen your connections with board members, investors, customers and other internal stakeholders. Action Name Gartner Research ...

Analyst(s):   Annemarie Roussel
Premium Research Jul 2025
... improving productivity. CIOs can use this presentation deck to explore practical applications to strategically tailor agentic AI for enhanced efficiency, customer engagement, and risk mitigation. Overview Gartner Recommended Reading Gartner Research ...

Analyst(s):   Moutusi Sau   |   Lopa Sinha   |   Jasleen Kaur Sindhu
Premium Research Apr 2025
... correlate with high-performing companies. Revenue and retention leaders can use these findings to prioritize activity to maximize business impact on customer acquisition, growth and profitability. Overview Gartner Recommended Reading Gartner Research ...

Analyst(s):   Michele Buckley
Premium Research Jun 2025
... Technologies such as AI agents and reasoning models will disrupt how services firms create and capture economic value from their customers. Tech services leaders must pivot approaches to ecosystems, tech enablement and monetization to thrive. Overview Analysis Conclusion Gartner Recommended Reading ...

Analyst(s):   Katie Gove   |   Matthew Brown
Premium Research Jun 2025
... Investments in DSLMs are growing swiftly to enhance customer engagement, automation and personalized insights in tech solutions. Text-focused, productivity-driven use cases present promising opportunities for CIOs to build confidence and trust, thereby accelerating adoption. More Detail Gartner Recommended ...

Analyst(s):   Kanishka Chauhan   |   Alizeh Khare
Premium Research Jul 2025
... knowledge management (KM) processes cannot support many organizations’ conversational GenAI ambitions. This note describes the AI use cases that can help customer service and support leaders create and maintain high-quality knowledge content at scale. More Detail Gartner Recommended Reading Gartner Research ...

Analyst(s):   Kim Hedlin   |   Jennifer MacIntosh
Premium Research Sep 2025
... Customer service and support leaders’ efforts to change metrics that have become ingrained as “the measures” of success quickly encounter a series of predictable obstacles. Overcome these barriers and build support for new metrics by demonstrating their alignment with business objectives. Gartner Research ...

Analyst(s):   Patrick Quinlan   |   Christopher Sladdin
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