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Premium Research May 2025
... Activating brands for success is tough amid evolving customer needs and digital disruption. Brand leaders can use this research to mature their brand activation strategy by evaluating their maturity, improving internal team alignment and executing localized campaigns across all channels. Overview Introduction ...

Analyst(s):   Akanksha Borawake   |   Carlos Guerrero
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Premium Research Apr 2025
... Many customer data platform initiatives fail to deliver desired business returns. Successful CDP adoption requires collaboration and change management across marketing, IT and data. Marketing operations leaders can use this research for best practices on CDP resourcing and training programs. Overview ...

Analyst(s):   Julia Multedo   |   Aparajita Mazumdar
Premium Research May 2025
... deliver corporate strategies. CSCOs can use these leading supply chain best practices to improve their talent strategy, build resilience, engage customers and accelerate performance. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Maria Nieradka
Research Apr 2025
... Access Research Already a Gartner client? Enterprise customers grapple with the unpredictability of cloud costs, which can disrupt budgets and operational plans. This research offers strategic insights and tailored recommendations that I&O leaders can use to master cloud cost forecasting. Overview Introduction ...

Analyst(s):   Marco Meinardi   |   Ken Rothenberger
Premium Research Jun 2025
... While organizations grapple with whether or not to pass on tariff costs to customers, executive leaders report taking a range of actions to mitigate impacts — including renegotiating contracts, shifting to alternative markets, making changes to supplier networks and prepping for cost cuts. Contributors ...

Analyst(s):   Steve Shapiro
Premium Research Jun 2025
... Despite significant investment in self-service, many customer service and support leaders struggle to measure its effectiveness. This research introduces the self-service measurement funnel and four metrics that, used together, allow leaders to understand the effectiveness of self-service offerings. ...

Analyst(s):   Christopher Sladdin
Premium Research Jul 2025
... Retail media effectiveness is driven by a thorough understanding of customer behavior, strong cross-functional collaboration and compelling technology capabilities that extend to the store. CIOs can play a key role in driving retail media network success for business growth. Overview Introduction Analysis ...

Analyst(s):   Tom Nolan   |   Hanna Karki
Premium Research Jul 2025
... To optimize live chat, Customer Service and Support leaders must identify and address the key challenges impacting chat performance. This infographic equips leaders with insights into the top five issues of live chat failures and provides actionable strategies to improve overall chat performance. Overview ...

Analyst(s):   Aprajita Chauhan
Research Sep 2025
... product-centric delivery, but the structures of their product portfolios are suboptimal. Restructure your product portfolio to reflect how products relate to customers, stakeholders, business capabilities and teams. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Keith Mann
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