... Startup tech CEOs must build a clearly defined go-to-market (GTM) strategy to effectively target and engage with their ideal customer profile. They can use this ignition guide to determine critical tasks, ranging from choosing a targeted audience to building winning sales enablement collaterals. Overview ...
Analyst(s): Tech CEO Research Team | Raymond Paquet
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... Supervisor coaching is a powerful tool for improving frontline efficiency and performance, but customer service and support leaders find that it’s often ineffective. Hunter Douglas empowers its supervisors with the training, feedback and time needed to dramatically improve its coaching’s impact. Case ...
... In today’s competitive marketplace, product teams face challenges in reaching and engaging their target customers. Chief product officers can take a two-pronged approach to tackle this challenge head-on, ensuring their products reach and engage the right audience. Overview Introduction Analysis Gartner ...
... Access Research Already a Gartner client? Future service agent roles will depend on how AI is deployed in their organizations. Customer service and support leaders can use this research to inform their service strategy as they consider the best application of advanced AI technology and agent workforce ...
Analyst(s): Karan Anand | Kathy Ross | Jonathan Schmidt
... support five CEO strategic priorities for 2025 to 2026: growth through geographic expansion; business and operating model agility; new, compelling customer value propositions; disciplined risk management and realigned talent, management and leadership strategies. Overview Data Insights Contributors Gartner ...
... Most B2B CMOs focus on helping buyers buy, without thinking of the customer’s broader change context. But nearly all B2B purchases signify some form of organizational change. This #Hashtags Podcast episode covers how successful CMOs strategize beyond the sale to account for buyers’ change readiness. ...
Analyst(s): Alexandra Bellis | Sharon Cantor Ceurvorst | Dorian Cundick
... more costly for vendors to deliver than a typical software or SaaS application. This creates margin risk for vendors, who pass it on to unsuspecting customers via pricing and packaging. CIOs can use this research to anticipate risks and prevent a costly budget shock. More Detail Gartner Recommended Reading ...
Analyst(s): Stewart Buchanan | JoAnn Rosenberger | Bill Ryan
... Successful chief product officers prioritize external factors like customer satisfaction over internal metrics when assessing the performance of their product teams. CPOs that focus on the wrong KPIs drive team behavior that diverges from business objectives, resulting in poorer product performance. ...
... Access Research Already a Gartner client? Customer service and support leaders need to elevate their WFM function to better support service objectives in this SLA, AI-driven landscape. Use this research to optimize your WFM functions’ efficiency through strategic forecasting, AI adoption and enhanced ...