... has grown so complex that no single provider is able to fulfill demand. Next-generation tech ecosystem leaders absorb this complexity on behalf of customers and must make nine strategic pivots to position their companies for future growth. Overview Analysis Background and Context Gartner Recommended Reading ...
Analyst(s): Mark McDonald | Matthew Brown
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... Manual revenue data categorization is slow and difficult to scale, which can delay critical decisions about customer engagement. Chief financial officers can follow Intermedia’s approach to build AI-powered financial data categorization tools using in-house “citizen data scientists.” Case Overview Problem ...
... avoid doing business with suppliers that send irrelevant messages. This step-by-step guide helps digital marketing leaders align content to the B2B customer journey and create personalized, journey-aligned content to boost engagement and drive more qualified leads. Overview Steps Review Your Performance ...
... only 24% expecting to end the year ahead of their 2025 plans. Tech CEOs who offer two SaaS pricing models — flexible consumption for entry-level customers and predictable commitments for enterprises — can overcome anticipated increases in ROI scrutiny. Overview Analysis Gartner Recommended Reading Note ...
... Monobrand retailers rely on digital marketing to drive customer engagement and overall growth, but rapid changes in the digital tech landscape and consumer behaviors affect best practice strategy. CMOs can use this research to identify top performers and digital marketing best practices in monobrand ...
Analyst(s): Matt Moorut | Aarush Rastogi | Ipsa Jaiswal
... value. Product leaders must use evidence-based frameworks to benchmark against what’s working in production and target opportunities based on observed customer needs. Overview Strategic Planning Assumptions Analysis Gartner Recommended Reading Gartner Research ...
Analyst(s): Raymond Paquet | Eric Goodness | George Brocklehurst
... cutting-edge Earth intelligence technology to stay ahead in the AI race for monitoring local and global economic activity to drive business value for their customers. Overview Analysis Gartner Recommended Reading Gartner Research ...
Analyst(s): Aakanksha Bansal | Bill Ray | Nick Ingelbrecht
... as key innovators, aiding enterprises in deploying cutting-edge GenAI solutions. Product leaders should seize the opportunity to fill the gaps in customers’ resources and expertise by targeting the frontier of emerging AI technologies. Overview Strategic Planning Assumptions Analysis Gartner Recommended ...
... and digital technologies to drive decisions with unprecedented scale, accuracy and cost-efficiency. Product leaders must build an approach to help customers scale up or they will limit their future revenue potential. Overview Strategic Planning Assumptions Analysis Gartner Recommended Reading Gartner Research ...