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Premium Research May 2025
... between business and IT and ensures that agile teams build solutions aligned with user needs. Software engineers should use BDD to deliver value to customers and improve quality. Overview Problem Statement The Gartner Approach The Guidance Framework Gartner Recommended Reading Note 1: Learning Resources ...

Analyst(s):   Bill Holz   |   Sushant Singhal
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Premium Research Jun 2025
... Retailers and B2B companies face increased customer and consumer demands for inventory visibility and supporting segmentation across multiple sales channels and marketplaces. This research provides supply chain technology leaders insights into the DOM market and available DOM applications. Overview ...

Analyst(s):   Rishabh Narang   |   Chap Achen   |   Max Panther Hammond
Research May 2025
... revenue and retention leaders must effectively work within a GTM Council to foster unified decision making and strategic alignment, thereby boosting customer value and enterprise agility. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Rahim Kaba   |   David Yockelson   |   Sharon Cantor Ceurvorst   |   Dave Egloff   |   Jeff Cohen
Research May 2025
... GTM transformation vision that aligns strategic goals with everyday activities. By using the 3 C’s Narrative Model — focusing on commercial impact, customer connectivity and colleague engagement — CSOs will effectively engage and motivate the whole commercial team. Overview Introduction Analysis Gartner ...

Analyst(s):   Rachael Buchler
Research Sep 2025
... client? Knowledge management is increasingly essential as evolving AI tools depend on up-to-date, accurate, accessible and actionable information. Customer service and support leaders can use this knowledge management maturity model to develop a formal KM program to support their strategic objectives. ...

Analyst(s):   Jennifer MacIntosh   |   John Quaglietta
Premium Research Sep 2025
... and urban consumers might be expected, successful digital commerce leaders will adjust their investments more precisely to align with their target customers. More Detail Contributors Gartner Recommended Reading Gartner Research ...

Analyst(s):   Sandy Shen   |   Emma Mathison   |   Jason Daigler
Research Sep 2025
... Access Research Already a Gartner client? Many current succession planning technology modules do not meet customer needs. To evolve succession planning beyond an outdated annual and manual process, CHROs must invest in robust technology capabilities to accelerate maturity and increase impact. Overview ...

Analyst(s):   Laura Gardiner
Research Sep 2025
... Access Research Already a Gartner client? Customer service and support leaders, under pressure to implement AI solutions, often find that their knowledge management efforts are insufficient to support AI projects. Leaders must not overlook the importance of proper governance to ensure knowledge programs ...

Analyst(s):   Jennifer MacIntosh   |   Patrick Quinlan
Research Oct 2025
... demonstrating industry relevance. Product leaders targeting retailers must connect retail-specific challenges to the value their product creates for customers and associates. Applying AI to the process will maximize positioning impact. Overview Introduction Analysis Gartner Recommended Reading Note 1: Positioning ...

Analyst(s):   Hanna Karki
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