... to a functional level. Customer’s long-term business goals. Successful alignment requires the account management team to understand the customer’s needs, articulated and unarticulated. Examine the customer’s business priorities, performance metrics and pain points. Customer’s willingness to partner. ...
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... of executives reporting significant organizational benefits. This case study shows higher education CIOs how immersive technology can create new experiences for their students. Case Overview Gartner Recommended Reading Gartner Research ...
... tasked with UX responsibilities should adopt foundational design methodologies and develop robust front-end development skills to build exceptional experiences that drive business value. Gartner Recommended Reading Gartner Research ...
... Access Research Already a Gartner client? Personalized experiences deliver business-to-business value, but CMOs struggle to manage personalization demands. Scale personalization for demand generation through AI-enabled segmentation, lead scoring, next best actions and content atomization. Overview Introduction ...
Analyst(s): Ankita Soni | Alan Lopez | Upasna Chandna
... Unclear requirements, multiple stakeholders, and limited experience with vendors make manufacturing operations software selection challenging. This guide will allow manufacturing strategy leaders to confidently assess software functionality needs and evaluate and select the right vendor. Overview Steps ...
Analyst(s): Christian Hestermann | Jake Cunningham
... Access Research Already a Gartner client? Marketing leaders face mounting challenges in delivering personalized experiences, driving investment in content, analytics and orchestration tools. Product leaders targeting these buyers should prioritize solutions that enable marketers to meet evolving personalization ...
... Intranets are a core employee experience investment. Modern intranets have become multichannel platforms, requiring a more thorough assessment effort to secure future flexibility. This research outlines the essential criteria for ensuring intranet technology can evolve with organizational needs. More ...
Analyst(s): Priyanka Singh | Jed Cawthorne | Mike Gotta | Helen Poitevin
... “Foundation models will advance digital transformation within the enterprise by improving workforce productivity, automating and enhancing customer experience and enabling cost-effective creation of new products and services.” Foundation models are on the Peak of Inflated Expectations on the Hype Cycle ...
... enhancing digital customer experiences, making better business decisions and building sustainable competitive differentiation. These technologies include AI simulation, causal AI, federated machine learning, graph data science, neuro-symbolic AI and reinforcement learning. Developer experience (DevX): DevX ...